Germs.sg Website Review

THE BRIEF: Kuhlbarra barramundi is the first choice for those who know their fish - from the finest restaurants to foreign supermarket stockists. However, Singaporean consumers are unaware that such a gourmet ingredient is actually bred and harvested locally. How do we THE SOLUTION: Riding on the insight that Chinese New Year is festivity that pesky relatives and friends ask Singles about whenone's significant other. Leveraging on these festivities, our social video centered on identifying the right catch. THE BRIEF: UOB had identified a large segment of financial inbetweeners who were lagging behind in the savings game. Even as times have changed, these Gen Xers remained stuck, their money depreciating in childhood bank accounts year after year. We needed awaken them to the realisation that there is a better place to stash their cash. THE SOLUTION: Utilising Singaporean's love for mobile gaming, we recreated a familiar and well-loved arcade game, driving interest in UOB STASH with a some addictive fun. We mobilised the community and empowered word-of-mouth with a limited time bonus interest rate that THE BRIEF: Community cats and dogs (strays) are commonly seen as pests. We needed to change the perspective of Singaporeans, mobilising communities to come to together in caring for these an*mals and ultimately bringing the nation's stray count to zero. THE SOLUTION: From cat videos to dog texting memes, the internet has long dreamt of the day we humans can finally talk to an*mals. So we made the dream a reality, with an emerging technology — Facebook Messenger Chatbots. The messaging format enabled us to weave long form content into snackable bites to lead our audiences on an immersive and entertaining journey of discovery. Thus Singapawreans was born. Krisflyer UOB Debit Card and Account United Overseas Bank (UOB) THE BRIEF: To launch the new KrisFlyer UOB Debit Card and Account - that allows you to earn KrisFlyer miles when you spend and save. THE SOLUTION: Inspiring the target audience to travel using both artificial intelligence and virtual reality.