Basicattentiontoken.org Website Review

from the creator of ja*ascript and the co-founder of mozilla and firefox, with a solid team – funded by founders fund, foundation capital, propel venture partners, pantera capital, dcg, danhua capital, and huiyin blockchain venture among others. basic attention token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. it all happens on the ethereum blockchain. the token can be used to obtain a variety of advertising and attention-based services on the bat platform. the utility of the token is based on user attention, which simply means a person’s focused mental engagement. digital advertising is overrun by middlemen, trackers and fraud. users are abused. privacy is violated when large media sites host up to 70 trackers.. malware (malvertisements, ransom-ware) is up 132% in one year. blockchain digital advertising introducing a decentralized, transparent digital ad exchange based on brave is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers. stage 2: basic attention token the basic attention token can be used to obtain a variety of advertising and attention-based services on the bat platform, as it is exchanged between publishers, advertisers, and users. the token’s utility is derived from — or denominated by — user attention. attention is really just focused mental engagement — on an advertisement, in this case. stages 1 + 2 = a new deal the brave browser knows where users spend their time, making it the perfect tool to calculate and reward publishers with bats. this service creates a transparent and efficient blockchain-based digital advertising market. publishers receive more revenue because middlemen and fraud are reduced. users opt-in to an inclusive and rewarding private ad experience. and advertisers get better data on their