Beckon.com Website Review

Enterprise-clas* software that delivers clean, trusted performance insights for better, faster decisions. Good, trusted marketing decisions start with good, trusted data. Beckon delivers integrated, clean, normalized marketing performance data and business outcome data to set the stage for true, actionable insight. Finally, the entire marketing org can explore and share insights via storytelling dashboards, performance scorecards, and engaging visualizations. Start with Beckon's best practice report templates and customize, ask ad hoc questions, or fuel advanced an*lysis. Whatever your business question, we've got you covered. > We've made a fundamental shift from our agencies owning our data to > Bayer building a powerful data platform internally, our single > source of truth. Having data available in real time allows us to be > action-based rather than just seeing a history lesson several weeks > down the road. We never could have gotten here without Beckon. >  > With Beckon, we not only have a technology partner, but an > educational partner and a strategy partner. Beckon is helping us > flex a whole new muscle in the organization. My teams are now > thinking about how to optimize with data, and that's a huge win. > We had data spread out across the organization, but needed to get > teams moving in the same direction. With Beckon, we got a place > where all of our data can live and breathe and really be a tool and > resource for everyone in the organization, allowing for the kind of > Standardizing the reporting we used to do manually, and having > integrated, validated data saves us hundreds of hours on every Media > Mix cycle that we do, and ensures that the resulting insights are > accurate. We've been able to cut months off of that process, and run