Blog.pipitonegroup.com Website Review

An inside look to how we think, how we work and who we are. Always evolving, ever learning, constantly growing by doing great work with great people. Those words have been especially true of our integrated team. That’s why I’m excited to share news of two new teammates who will deliver fresh insights, 25+ years of experience, unsurpas*ed strategic skills and unmatched expertise to our business. In this day and age, it’s no longer suggested to market smarter – it’s demanded. Knowing your audience like the back of your hand and targeting them with a perfectly tailored message at the right time is a requirement. Account-based marketing (ABM), also known as key-account targeting, is a clear example of the values of modern marketing, and it stands to reason that this technique can be a Although it’s not an entirely new concept, it has become much more prevalent in recent years as organizations attempt to foster growth and awareness for high-value accounts. But what exactly is ABM? Continue Reading.. The power of online information gathering fundamentally has changed how purchasing decisions are made. Architects—just like everyone else these days—tend to turn to online sources first to research and collect product data when working on projects. In a recent proprietary study conducted by Dodge Data & An*lytics, 83 percent of the architects surveyed said they turn to architectural building product manufacturers’ websites first when looking for product information. After that, they turn to other online sources communications strategy. However, the question that most executives tend to ask is, is PR really necessary? The short answer is that you can certainly operate a business with little or no PR, but doing so greatly limits your traction in key industries and markets. Businesses that incorporate PR tactics into their marketing communication strategies are not only more likely to grab the attention of customers and prospects, but also to garner the results that drive long-term success.