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Insights on boots.com

Boots.com receives about 12470924 visitors in one month.
That could possibly earn about $62354.62 each month or $2078.49 each day.

Rate boots.com

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Traffic and Value (estimated)

Website Value	$1122384
Alexa Rank	6355
Monthly Visits	12470924
Daily Visits	415698
Monthly Earnings	$62354.62
Daily Earnings	$2078.49

Server Connection Speed

Boots.com main page was reached and loaded in 0.45 seconds. (Timing result excludes loading JavaScript, images and styles).

This is a good result. Try the services listed at the bottom of the page to search for available improvements

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All the websites that share your site's IP are considered to be safe in terms of content. Show More

Website is marked as "not safe" if any part of its content has images or text that could be related to explicit "not family safe" material. Neighboring such websites could be a dangerous sign for any webmaster who cares about SEO traffic. Often "non family safe" websites use tedious link building methods. It is not a secret that Google may apply sanctions because of low quality mass link building and if a server is full of websites that are potentially could be banned then sanctions could be applied to the whole server. If boots.com is found on this server theoretically it may be banned as well as all other websites on this server's IP.

Summary Score is a calculated score for boots.com code structure and quality including the level of HTML code optimization, CSS and JavaScript compression.

Gzip compression is not enabled

Consider minifying your CSS code

/wcsstore/eBootsStorefrontAssetStore/css/boots/base_boots.css -> 22.8KiB -> 25%
/wcsstore/eBootsStorefrontAssetStore/css/boots/styles_boots.css -> 19.4KiB -> 24%
/wcsstore/eBootsStorefrontAssetStore/css/boots/common_boots_1.css -> 9.3KiB -> 32%
/wcsstore/eBootsStorefrontAssetStore/css/boots/legacy1_1.css -> 5.5KiB -> 31%
/wcsstore/eBootsStorefrontAssetStore/css/boots/ribbon.css -> 1.1KiB -> 31%
/wcsstore/eBootsStorefrontAssetStore/css/boots/mbv_boots.css -> 832B -> 19%
/wcsstore/eBootsStorefrontAssetStore/css/boots/CMC.css -> 412B -> 16%
/wcsstore/eBootsStorefrontAssetStore/css/boots/Configurator.css -> 208B -> 41%
https://cdn.synthetix.com/FAQTAGENT-BOOTS-UK2/configFiles/CSS/synthetix.css -> 145B -> 21%

Consider minifying your HTML code

/webapp/wcs/stores/servlet/TopCategoriesDisplay?catalogId=28501&langId=-1&storeId=11352&webrewrite=Y&geoOpts=Y -> 10.4KiB -> 11%

There are files that block page rendering

/wcsstore/dojo18/dojo/dojo.js
/wcsstore/dojo18/dojo/dojodesktop-rwd.js
/wcsstore/dojo18/wc/render/RefreshController.js
https://libs.coremetrics.com/eluminate.js
https://tmscdn.coremetrics.com/tms/90208333/head.js?__t=1552730574111
/wcsstore/eBootsStorefrontAssetStore/javascript/MessageHelper.js
/wcsstore/eBootsStorefrontAssetStore/javascript/StoreCommonUtilities.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Responsive.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/Search.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/AdvantagePointsBalance/AdvantagePointsBalance.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/DigitalOffers/DigitalOffersDisplay.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/MiniShopCartDisplay/MiniShopCartDisplay.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/Department/Department.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Common/ShoppingActions.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Common/ShoppingActionsServicesDeclaration.js
/wcsstore/eBootsStorefrontAssetStore/javascript/boots/estores_global.js
/wcsstore/eBootsStorefrontAssetStore/javascript/jquery-1.11.3.min.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/CustomerIdentityCheck/CustomerIdCheckService.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/AddressFinder/PAFAddressFinder.js
/resource/js/1163224/f5bd590245261ce65893976f160cca16/estore.js
/wcsstore/eBootsStorefrontAssetStore/javascript/boots.coremetrics.cvos.js
https://cdn.synthetix.com/FAQTAGENT-BOOTS-UK2/configFiles/JS/synthetix.js
/wcsstore/eBootsStorefrontAssetStore/javascript/StoreCommonUtilities.js
/wcsstore/eBootsStorefrontAssetStore/javascript/CommonContextsDeclarations.js
/wcsstore/eBootsStorefrontAssetStore/javascript/CommonControllersDeclaration.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/collapsible.js
https://media.richrelevance.com/rrserver/js/1.2/p13n.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/header.js
https://s.btstatic.com/tag.js
https://s.thebrighttag.com/tag?site=HD9lkeC&mode=sync&H=8hb4my0
https://s.btstatic.com/lib/2ceb9c963892a62e47bd9235b32b808011bb6b52.js?v=2
https://s.btstatic.com/lib/7092c3ec09bd1bcd0591bd8b0a9646718583ebb7.js?v=2
https://service.maxymiser.net/api/eu/new.boots.com/a910c2/mmapi.js
https://service.maxymiser.net/cg/v5/?fv=dmn%3Dnew.boots.com%3Bref%3D%3Burl%3Dhttps%253A%252F%252Fwww.boots.com%252Fwebapp%252Fwcs%252Fstores%252Fservlet%252FTopCategoriesDisplay%253FcatalogId%253D28501%2526langId%253D-1%2526storeId%253D11352%2526webrewrite%253DY%2526geoOpts%253DY%3Bscrw%3D1366%3Bscrh%3D768%3Bclrd%3D24%3Bcok%3D1&lver=1.11&jsncl=mmRequestCallbacks%5B1%5D&ri=1<o=-420
https://service.maxymiser.net/platform/eu/api/mmpackage-1.12.js
/wcsstore/eBootsStorefrontAssetStore/javascript/geotargeting/geotargeting.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/footer.js
/wcsstore/eBootsStorefrontAssetStore/javascript/salmon.js
/wcsstore/eBootsStorefrontAssetStore/javascript/boots.common.js
/wcsstore/eBootsStorefrontAssetStore/javascript/boots.cookies.js
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/footer.js
/wcsstore/eBootsStorefrontAssetStore/css/boots/common_boots_1.css
/wcsstore/eBootsStorefrontAssetStore/css/boots/ribbon.css
/wcsstore/eBootsStorefrontAssetStore/css/boots/legacy1_1.css
/wcsstore/eBootsStorefrontAssetStore/css/boots/CMC.css
/wcsstore/eBootsStorefrontAssetStore/css/boots/Configurator.css
/wcsstore/eBootsStorefrontAssetStore/css/boots/base_boots.css
/wcsstore/eBootsStorefrontAssetStore/css/boots/mbv_boots.css
/wcsstore/eBootsStorefrontAssetStore/css/boots/styles_boots.css
https://cdn.synthetix.com/FAQTAGENT-BOOTS-UK2/configFiles/CSS/synthetix.css
/resource/css/1163224/e8f9d3f10d080fb9a8769a1963fd3832/estore.css

Leverage browser caching for the following urls:

https://assets.revlifter.io/1c5f3dd5-ff8d-4c52-9868-5e0db2a45223.js -> expiration not set
https://boots.syn-finity.com/2016/uk/images/close_lightbox.png -> expiration not set
https://libs.coremetrics.com/configs/90208333.js -> expiration not set
https://libs.coremetrics.com/eluminate.js -> expiration not set
https://pclportal.mhra.gov.uk/analytics/LogoSancoInternet_UK_B-336.png -> expiration not set
https://track.uniqodo.com/6.js -> expiration not set
https://service.maxymiser.net/api/eu/new.boots.com/a910c2/mmapi.js -> 10 seconds
https://www.googletagmanager.com/gtag/js?id=DC-8054130 -> 15 minutes
https://connect.facebook.net/en_US/fbevents.js -> 20 minutes
https://connect.facebook.net/signals/config/727402837445151?v=2.8.42&r=stable -> 20 minutes
https://bat.bing.com/bat.js -> 30 minutes
https://media.richrelevance.com/rrserver/js/1.2/p13n.js -> 60 minutes
https://www.dwin1.com/2041.js -> 60 minutes
https://www.googleadservices.com/pagead/conversion_async.js -> 60 minutes
https://s.pinimg.com/ct/core.js -> 2 hours
https://ssl.google-analytics.com/analytics.js -> 2 hours
/resource/blob/1279636/d31bf5c7b613a2fc6ff140e760f5ac61/estee-hero-homepage-data.png -> 2 hours
/resource/blob/1283704/e7342918dcbd9a818027e0952b3902ea/no7-logo-data.png -> 2 hours
/resource/blob/1289178/f843476cc67ca8677844a075be3473f7/v-connect-logo-data.png -> 2 hours
/resource/blob/1301382/01f3dc5cbc1abc1b1c380752b5b23659/venus-logo-data.png -> 2 hours
/resource/blob/1372788/0d876689e9aee688fa54b40e6db995df/loreal-logo-data.png -> 2 hours
/resource/blob/1391318/4b9167980b3e2b51561eadf21e7e006d/bareminerals-logo-data.png -> 2 hours
/resource/blob/1742342/c264e184779837553aedbe4207a7b922/vichy-hero-homepage-data.png -> 2 hours
/resource/blob/1743622/a14e4a4fd27b31bedf5ae17cad3a56fb/sensationail-hero-homepage-data.png -> 2 hours
/resource/blob/6396/7f26faed975d5b8084678c4b9778defc/modules-sprite-png-data.png -> 2 hours
/resource/blob/848898/c915276868f12e04669e21f17a136d10/lancome-hero-homepage-black-data.png -> 2 hours
/resource/css/1163224/e8f9d3f10d080fb9a8769a1963fd3832/estore.css -> 2 hours
/resource/image/103148/estore_imgbanner_medium/650/320/e9e18cfa39827822f7451e37ef764b7/Bh/50-50-health-icon-travel-health.jpg -> 2 hours
/resource/image/1097828/heroteaser_short/1360/502/f0649860ec2fc6ede99bd8d95224d3bf/yf/app-offer-proposition.jpg -> 2 hours
/resource/image/1523346/estore_imgbanner_medium/650/320/1a182c8ddb1a082c51d417503b4acbcc/QW/homepage-50-24042018-viagra.jpg -> 2 hours
/resource/image/1623182/estore_imgbanner_medium/650/320/51fc3e920899daaa2220734e70a80299/MT/5050-health-icon-efrps.jpg -> 2 hours
/resource/image/1644596/estore_multilink/100/100/c2f6422e3920906060cd5213a490544f/ds/uk-25-25-25-25-multi-link---order-and-collect-data.jpg -> 2 hours
/resource/image/1709746/estore_sp_small/325/325/ee04e17ce80ca635dc5c97bc845282cf/GS/navigation-25-mothers-day-joules.jpg -> 2 hours
/resource/image/1712720/heroteaser_short/1360/502/8bc2dbb1c804535138a526561e381ea6/kY/homepage-hero-fragrance-sut60-uk.jpg -> 2 hours
/resource/image/1720700/estore_sp_small/325/325/ad7131b4c773427f6d279314a62282c8/Xa/homepage-25-pampers.jpg -> 2 hours
/resource/image/1739432/estore_sp_medium/650/320/602c1b20e4c885b599bce6674f906915/PD/homepage-50-md-hub-v2.jpg -> 2 hours
/resource/image/1741320/heroteaser_short/1360/502/2b6dd1639203e5ece9654a1a4414e39f/kg/premium-p8-hero-lancome-roundel-supplied.jpg -> 2 hours
/resource/image/1741336/estore_imgbanner_medium/650/320/dd7c0b893a920220a8cff639444bc29/Ke/homepage-50-vits-code.jpg -> 2 hours
/resource/image/1741616/estore_sp_small/325/325/e057154e1f3702bfb29b9da430bcbe62/vF/homepage-25-babyliss.jpg -> 2 hours
/resource/image/1743474/heroteaser_short/1360/502/764b89e6d749180effcf2dc104825880/vk/homepage-hero-vichy.jpg -> 2 hours
/resource/image/1743490/estore_imgbanner_medium/650/320/826096b97840b6d94fda41a87305c672/hI/homepage-50-loreal.jpg -> 2 hours
/resource/image/1743496/estore_sp_small/325/325/1530c979e11356d10d30015b8f65de28/SP/homepage-25-mini-club.jpg -> 2 hours
/resource/image/1743516/estore_sp_small/325/325/b6796e79ac01f98d184059e86582a20/kX/homepage-25-no7-new-hydro.jpg -> 2 hours
/resource/image/1743620/heroteaser_short/1360/502/7167ad8118d6ca13b2779b2bfb914bc8/cr/homepage-hero-sensationail.jpg -> 2 hours
/resource/image/1743960/estore_imgbanner_medium/650/320/c50de581ade38243bca6a417e527bc89/oG/homepage-50-venus-new.jpg -> 2 hours
/resource/image/1745394/estore_imgbanner_medium/650/320/e7b227aca4521305d3100e30f9840f23/Gx/homepage-50-no7-gwp.jpg -> 2 hours
/resource/image/1745398/estore_sp_small/325/325/44c80ca1f82e6443f83a37ecbfc42b46/kL/homepage-25-hair-3f2.jpg -> 2 hours
/resource/image/1745416/estore_imgbanner_medium/650/320/486623c1b8be774c0258b452b1cc02d1/mN/homepage-50-bareminerals.jpg -> 2 hours
/resource/image/1745802/heroteaser_short/1360/502/15725e72407fa58a242b8e336eadaa8b/Me/estee-lauder-hpto-hc-01.jpg -> 2 hours
/resource/image/1745804/estore_webMD/650/315/f967616f528bdf617acd873ee082976f/Ch/estee-lauder-hpto-sps50-01.jpg -> 2 hours
/resource/image/1745806/estore_webMD/650/315/61770174b92d6fa2352267471b1aa71e/jW/estee-lauder-hpto-sps50-02.jpg -> 2 hours
/resource/image/594294/estore_multilink/100/100/2f3e252e7e13fefeca86867405119da4/cu/adcard-icon-100x100-3.jpg -> 2 hours
/resource/image/82292/estore_multilink/100/100/babdac7cd399659efca9292eadc5c259/oB/25-25-25-25-multi-link---get-boots-app.png -> 2 hours
/resource/image/82298/estore_multilink/100/100/f0ce0c31fcc00158a614a38acce1284c/ux/25-25-25-25-multi-link---spend--45.png -> 2 hours
/resource/js/1163224/f5bd590245261ce65893976f160cca16/estore.js -> 2 hours
/wcsstore/ExtendedSitesCatalogAssetStore/supernav/Baby%20Event/baby-child_pampers_espot.jpg -> 2 hours
/wcsstore/ExtendedSitesCatalogAssetStore/supernav/brand/CarolinaHerrera/RE28022019_fragrance_espot.jpg -> 2 hours
/wcsstore/ExtendedSitesCatalogAssetStore/supernav/brand/Lancome/E-Spot_lancome.jpg -> 2 hours
/wcsstore/ExtendedSitesCatalogAssetStore/supernav/brand/Opticians/opticians_eye_check_espot_compressed.jpg -> 2 hours
/wcsstore/ExtendedSitesCatalogAssetStore/supernav/espot_new_mens_7a.jpg -> 2 hours
/wcsstore/dojo18/dojo/dojo.js -> 2 hours
/wcsstore/dojo18/dojo/dojodesktop-rwd.js -> 2 hours
/wcsstore/dojo18/dojo/resources/blank.gif -> 2 hours
/wcsstore/dojo18/wc/render/RefreshController.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore//images/boots/boots_loader_spinner.gif -> 2 hours
/wcsstore/eBootsStorefrontAssetStore//nls/StoreText.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore//nls/en-us/StoreText.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore//nls/en/StoreText.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/Footer_Updated_Images/Logo_footer_Macmillian.png -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/Master%20Logo/logo.png -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/css/boots/CMC.css -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/css/boots/Configurator.css -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/css/boots/base_boots.css -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/css/boots/common_boots_1.css -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/css/boots/legacy1_1.css -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/css/boots/mbv_boots.css -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/css/boots/ribbon.css -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/css/boots/styles_boots.css -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/images/boots/estore_spritesheet.png -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/images/boots/estores_flag_sprite.png -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/images/boots/help_icon.svg -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/images/boots/shoppingCartBG.png -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/images/boots/store_locator_icon.svg -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Analytics.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Common/ShoppingActions.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Common/ShoppingActionsServicesDeclaration.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/CommonContextsDeclarations.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/CommonControllersDeclaration.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/MessageHelper.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Responsive.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/StoreCommonUtilities.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/AddressFinder/PAFAddressFinder.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/AdvantagePointsBalance/AdvantagePointsBalance.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/CustomerIdentityCheck/CustomerIdCheckService.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/Department/Department.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/DigitalOffers/DigitalOffersDisplay.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/MiniShopCartDisplay/MiniShopCartDisplay.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/Search.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/collapsible.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/footer.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/Widgets/header.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/boots.common.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/boots.cookies.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/boots.coremetrics.cvos.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/boots/RetailCoreMetricsHelper.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/boots/estores_global.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/geotargeting/geotargeting.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/jquery-1.11.3.min.js -> 2 hours
/wcsstore/eBootsStorefrontAssetStore/javascript/salmon.js -> 2 hours
https://d2oh4tlt9mrke9.cloudfront.net/Record/js/sessioncam.recorder.js -> 4 hours
https://gateway.foresee.com/sites/boots-uk/production/gateway.min.js -> 4 hours
https://s.btstatic.com/tag.js -> 4 hours

Speed and usability scores by Google PageSpeed Insights. Show More

• Speed Score
This is a resulting grade of the analized boots.com web page structure. Analysis tries to identify slow elements on the page such as incompressed images and not minified JavaScript code.

• Usability Score
This number is generated on the basis of boots.com content analysis. Do all UI elements fit the mobile viewport? Are all links and buttons located not too close to each other? The algorithm tries to answer these questions and give an estimated score.

• For more explanation and detailed report please visit https://developers.google.com/speed/pagespeed/insights/

Gzip is not enabled

CSS could be minified

/wcsstore/eBootsStorefrontAssetStore/css/boots/base_boots.css -> 22.8KiB -> 25%
/wcsstore/eBootsStorefrontAssetStore/css/boots/styles_boots.css -> 19.4KiB -> 24%
/wcsstore/eBootsStorefrontAssetStore/css/boots/common_boots_1.css -> 9.3KiB -> 32%
/wcsstore/eBootsStorefrontAssetStore/css/boots/legacy1_1.css -> 5.5KiB -> 31%
/wcsstore/eBootsStorefrontAssetStore/css/boots/ribbon.css -> 1.1KiB -> 31%
/wcsstore/eBootsStorefrontAssetStore/css/boots/mbv_boots.css -> 832B -> 19%
/wcsstore/eBootsStorefrontAssetStore/css/boots/CMC.css -> 412B -> 16%
/wcsstore/eBootsStorefrontAssetStore/css/boots/Configurator.css -> 208B -> 41%
https://cdn.synthetix.com/FAQTAGENT-BOOTS-UK2/configFiles/CSS/synthetix.css -> 145B -> 21%

HTML could be minified

/webapp/wcs/stores/servlet/TopCategoriesDisplay?catalogId=28501&langId=-1&storeId=11352&webrewrite=Y&geoOpts=Y -> 10.4KiB -> 11%

Consider compressing these images

/wcsstore/eBootsStorefrontAssetStore/Footer_Updated_Images/Logo_footer_Macmillian.png could be reduced in size by 28.8KiB (87%)
/resource/blob/1289178/f843476cc67ca8677844a075be3473f7/v-connect-logo-data.png could be reduced in size by 10.8KiB (83%)
/resource/blob/1301382/01f3dc5cbc1abc1b1c380752b5b23659/venus-logo-data.png could be reduced in size by 10.4KiB (82%)
/resource/blob/1372788/0d876689e9aee688fa54b40e6db995df/loreal-logo-data.png could be reduced in size by 6.5KiB (81%)
/wcsstore/ExtendedSitesCatalogAssetStore/supernav/espot_new_mens_7a.jpg could be reduced in size by 5KiB (30%)
/wcsstore/ExtendedSitesCatalogAssetStore/supernav/Baby%20Event/baby-child_pampers_espot.jpg could be reduced in size by 3.5KiB (31%)
https://pclportal.mhra.gov.uk/analytics/LogoSancoInternet_UK_B-336.png could be reduced in size by 3.4KiB (31%)
/wcsstore/eBootsStorefrontAssetStore/images/boots/estore_spritesheet.png could be reduced in size by 3.2KiB (40%)
/wcsstore/eBootsStorefrontAssetStore/Master%20Logo/logo.png could be reduced in size by 2.5KiB (31%)
/wcsstore/ExtendedSitesCatalogAssetStore/supernav/brand/Lancome/E-Spot_lancome.jpg could be reduced in size by 2.4KiB (20%)
/wcsstore/ExtendedSitesCatalogAssetStore/supernav/brand/CarolinaHerrera/RE28022019_fragrance_espot.jpg could be reduced in size by 1.9KiB (12%)
/resource/blob/848898/c915276868f12e04669e21f17a136d10/lancome-hero-homepage-black-data.png could be reduced in size by 1.5KiB (15%)
/wcsstore/eBootsStorefrontAssetStore/images/boots/shoppingCartBG.png could be reduced in size by 1KiB (56%)
/resource/blob/1742342/c264e184779837553aedbe4207a7b922/vichy-hero-homepage-data.png could be reduced in size by 1KiB (14%)
/resource/blob/1743622/a14e4a4fd27b31bedf5ae17cad3a56fb/sensationail-hero-homepage-data.png could be reduced in size by 675B (12%)
/resource/blob/1279636/d31bf5c7b613a2fc6ff140e760f5ac61/estee-hero-homepage-data.png could be reduced in size by 541B (11%)
https://boots.syn-finity.com/2016/uk/images/close_lightbox.png could be reduced in size by 346B (48%)
/resource/image/82298/estore_multilink/100/100/f0ce0c31fcc00158a614a38acce1284c/ux/25-25-25-25-multi-link---spend--45.png could be reduced in size by 322B (11%)
/resource/image/82292/estore_multilink/100/100/babdac7cd399659efca9292eadc5c259/oB/25-25-25-25-multi-link---get-boots-app.png could be reduced in size by 232B (24%)

There are files that block page rendering

/wcsstore/dojo18/dojo/dojo.js
/wcsstore/dojo18/dojo/dojodesktop-rwd.js
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Latitude: 37.751
Longitude: -97.822

Boots.com Main Page Content

HTML Tag	Content	Informative?
Title:	Beauty \| Health \| Pharmacy and Prescriptions - Boots	Could be improved
Description:	Shop our extensive range of health and beauty products from leading brands, fragrances for her and him, gift sets and much more on Boots.com.
H2:	New	Is it informative enough?
H3:	Cookies on our site	Is it informative enough?

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