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Insights on columbia.com

Columbia.com receives about 3292167 visitors in one month.
That could possibly earn about $16460.84 each month or $548.69 each day.

Rate columbia.com

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Traffic and Value (estimated)

Website Value	$296296
Alexa Rank	23820
Monthly Visits	3292167
Daily Visits	109739
Monthly Earnings	$16460.84
Daily Earnings	$548.69

Server Connection Speed

Columbia.com main page was reached and loaded in 0.5 seconds. (Timing result excludes loading JavaScript, images and styles).

This is a good result. Try the services listed at the bottom of the page to search for available improvements

More Domains on 72.5.254.213 IP

Our system did not detect any websites except columbia.com on this IP.

Summary Score is a calculated score for columbia.com code structure and quality including the level of HTML code optimization, CSS and JavaScript compression.

Gzip compression is not enabled

CSS code is minified

Consider minifying your HTML code

/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_exploremeganavrefresh&dwContentId=cat-header-nav-banner&dwContentContext= -> 160B -> 11%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalsmensnavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 160B -> 20%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalswomensnavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 160B -> 20%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalsactivitynavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 150B -> 21%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalsfootwearnavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 150B -> 21%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalskidsnavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 149B -> 21%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_salenavbannerrefresh&dwContentId=cat-header-nav-banner&dwContentContext= -> 143B -> 23%

There are files that block page rendering

/on/demandware.static/-/Sites/en_US/v1552658895144/Columbia_US/s7ImageSet.js
https://cdnjs.cloudflare.com/ajax/libs/headjs/1.0.3/head.min.js
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/satelliteLib-bf17927cd4750e0377fb4351529fa58490bc93fb.js
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/mbox-contents-a3e9dfadd6e366efd083fa7810128ca439b762c5.js
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5b5a5c9d64746d21730002a0.js
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5b91470a64746d086000016d.js
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/v1552658895144/lib/psp247/247tag.js
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/v1552658895144/js/parts/247aiEventTracker.js
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/v1552658895144/css/base.css
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/v1552658895144/css_s/pages/storefront.css
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.6.0/slick.css

Leverage browser caching for the following urls:

https://api.247-inc.net/v1/frontends/clients/columbia-v1-001/applications/columbia/interactions -> expiration not set
https://dispawsusva.inmoment.com/intercept/v1/log -> expiration not set
https://pm.geniusmonkey.com/gm-08A48GG39.png -> expiration not set
https://tie.247-inc.net/eval -> expiration not set
https://tie.247-inc.net/events -> expiration not set
https://tie.247-inc.net/init -> expiration not set
https://static.hotjar.com/c/hotjar-50530.js?sv=5 -> 60 seconds
https://columbia.sspinc.io/ssp.json?origin=https%3A%2F%2Fwww.columbia.com -> 5 minutes
https://www.googletagmanager.com/gtag/js?id=8912548 -> 15 minutes
https://www.googletagmanager.com/gtag/js?id=AW-800068438 -> 15 minutes
https://www.googletagmanager.com/gtag/js?id=DC-2324553 -> 15 minutes
https://connect.facebook.net/en_US/fbevents.js -> 20 minutes
https://connect.facebook.net/signals/config/160271407652232?v=2.8.42&r=stable -> 20 minutes
https://connect.facebook.net/signals/config/2018972308117396?v=2.8.42&r=stable -> 20 minutes
https://bat.bing.com/bat.js -> 30 minutes
https://cdn.pbbl.co/r/1658.js -> 30 minutes
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21867_hiking_V2?fmt=pjpeg&scl=1 -> 40.8 minutes
https://s7d5.scene7.com/is/image/ColumbiaSportswear2/1842971_032_f?wid=180&hei=240&op_sharpen=1&align=0,1 -> 48.2 minutes
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21867_techGuy_V1?fmt=pjpeg&scl=1 -> 58 minutes
https://api.bluecore.com/triggermail.js/columbia_us.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/mbox-contents-a3e9dfadd6e366efd083fa7810128ca439b762c5.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/s-code-contents-f2340d449275ed684a11b85aea8467af0c6c5511.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/satelliteLib-bf17927cd4750e0377fb4351529fa58490bc93fb.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5395f936ba993d098b000205.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-53e24883f0753c7822000078.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-553fca0a39613231b5820000.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-57b2574b64746d4d3e000a7c.js -> 60 minutes
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https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5835d01164746d1bdf002572.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-58efbbde64746d19080054ed.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-59ceac1964746d5527006c8d.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5a2b1d1964746d7d4001362f.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5ab954fa64746d3291004e8a.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5afdb54a64746d544b00106b.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5afdbe2664746d317c008173.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5b5a5c9d64746d21730002a0.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5b91470a64746d086000016d.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5bc5657d64746d09630047cb.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5bc9984164746d01e1000f6e.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5bca4d8c64746d3f8c0011d1.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5bca576f64746d01d80012e6.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5bcdee7e64746d01e1001ba7.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5bcdf20464746d6b8c001ace.js -> 60 minutes
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5c5dd09764746d194f00122b.js -> 60 minutes
https://cdn.cquotient.com/js/v2/gretel.min.js -> 60 minutes
https://www.googleadservices.com/pagead/conversion_async.js -> 60 minutes
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/3-7_MW_JktFndr_Mobile_V3?fmt=pjpeg&scl=1 -> 104.4 minutes
https://s7d5.scene7.com/is/image/ColumbiaSportswear2/RL2436_550_f?wid=180&hei=240&op_sharpen=1&align=0,1 -> 108.6 minutes
https://columbia.reviews.bazaarvoice.com/static/4546-en_us/bvapi.js -> 2 hours
https://columbia.sspinc.io/v1/ssp.js?env=prd -> 2 hours
https://d1af033869koo7.cloudfront.net/content/columbia-v1-001/columbiabot/config.json -> 2 hours
https://d1af033869koo7.cloudfront.net/content/columbia-v1-001/default/config.json -> 2 hours
https://d1af033869koo7.cloudfront.net/frontends/files/js/widget-loader.min.js -> 2 hours
https://d1af033869koo7.cloudfront.net/psp/columbia-v1-001/CustomScript.js?jsVersion=3.8.7 -> 2 hours
https://d1af033869koo7.cloudfront.net/psp/platform/247px.js -> 2 hours
https://s.pinimg.com/ct/core.js -> 2 hours
https://www.google-analytics.com/analytics.js -> 2 hours
https://s7d5.scene7.com/s7viewers/html5/js/BasicZoomViewer.js?v=20161109 -> 2.4 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21862_Fishing_V2_D?fmt=pjpeg&scl=1 -> 2.9 hours
https://s7d5.scene7.com/is/image/ColumbiaSportswear2/1738161_010_f?wid=180&hei=240&op_sharpen=1&align=0,1 -> 2.9 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21867_blog_V2?fmt=pjpeg&scl=1 -> 2.9 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/3-7_MW_JktFndr_V2?$aem_jpeg$&scl=1 -> 3.3 hours
https://s7d5.scene7.com/s7viewers/html5/js/VideoViewer.js -> 3.4 hours
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/fonts/gertrude/gertrude_v4.woff -> 4 hours
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/fonts/opensans/opensans-bold.woff -> 4 hours
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/fonts/opensans/opensans-regular.woff -> 4 hours
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/fonts/opensans/opensans-semibold.woff -> 4 hours
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/fonts/robotoslab/robotoslab-bold.woff -> 4 hours
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/images/loading-icon.gif -> 4 hours
https://s7d5.scene7.com/is/image/ColumbiaSportswear2/1792191_027_f?wid=180&hei=240&op_sharpen=1&align=0,1 -> 4.3 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21862_NewArrivals_V6_D?fmt=pjpeg&scl=1 -> 4.8 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/15731_COL_US_ExploreColumbia_Nav_ShoeFinder?$aem_jpeg$&scl=1 -> 5.1 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21862_Kids_V2_D?fmt=pjpeg&scl=1 -> 6.3 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21862_HeroWhatRain_V5_D?fmt=pjpeg&scl=1 -> 7 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/20636_3Xbadge_V1_15?$aem_png$&scl=1 -> 7.5 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21862_Women_V2_D?fmt=pjpeg&scl=1 -> 7.5 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21862_Men_V2_D?fmt=pjpeg&scl=1 -> 8.1 hours
https://s7d5.scene7.com/is/image/ColumbiaSportswear2/WM3220_060_f?wid=180&hei=240&op_sharpen=1&align=0,1 -> 8.9 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21867_jacketFinder_V2?fmt=pjpeg&scl=1 -> 9.6 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21862_CasualOutdoors_V4_D?fmt=pjpeg&scl=1 -> 10 hours
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/21862_Travel_V1_D?fmt=pjpeg&scl=1 -> 10 hours

Speed and usability scores by Google PageSpeed Insights. Show More

• Speed Score
This is a resulting grade of the analized columbia.com web page structure. Analysis tries to identify slow elements on the page such as incompressed images and not minified JavaScript code.

• Usability Score
This number is generated on the basis of columbia.com content analysis. Do all UI elements fit the mobile viewport? Are all links and buttons located not too close to each other? The algorithm tries to answer these questions and give an estimated score.

• For more explanation and detailed report please visit https://developers.google.com/speed/pagespeed/insights/

Gzip is not enabled

CSS is minified

HTML could be minified

/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_exploremeganavrefresh&dwContentId=cat-header-nav-banner&dwContentContext= -> 160B -> 11%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalsmensnavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 160B -> 20%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalswomensnavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 160B -> 20%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalsactivitynavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 150B -> 21%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalsfootwearnavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 150B -> 21%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_newarrivalskidsnavbanner&dwContentId=cat-header-nav-banner&dwContentContext= -> 149B -> 21%
/on/demandware.store/Sites-Columbia_US-Site/en_US/AEMContent-Fetch?aemContentId=%2Fcontent%2Fspr19%2Fnavbanners%2Fcol_us_spr19_salenavbannerrefresh&dwContentId=cat-header-nav-banner&dwContentContext= -> 143B -> 23%

Consider compressing these images

https://s7d2.scene7.com/is/image/ColumbiaSportswear2/3-7_MW_JktFndr_V2?$aem_jpeg$&scl=1 could be reduced in size by 17.9KiB (20%)
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/15731_COL_US_ExploreColumbia_Nav_ShoeFinder?$aem_jpeg$&scl=1 could be reduced in size by 3.8KiB (17%)
/on/demandware.static/-/Sites-Columbia_US-Library/default/dwbc8e03c6/images/footer/CSC_GiftCard.jpg could be reduced in size by 1.3KiB (43%)
https://s7d2.scene7.com/is/image/ColumbiaSportswear2/20636_3Xbadge_V1_15?$aem_png$&scl=1 could be reduced in size by 702B (29%)
https://ad.ipredictive.com/d/rt/pixel?rtsite_id=26657&uuid=b3190941-161d-457c-9bf9-4cc361827a95&rr=CACHE_BUSTER could be reduced in size by 346B (54%)
https://ad.ipredictive.com/d/rt/pixel?rtsite_id=26712&uuid=92ddc8c2-a439-4528-96e2-04cd2ea0d751&rr=CACHE_BUSTER could be reduced in size by 346B (54%)
https://zeus.addkt.com/usermatch/?p=4&uid= could be reduced in size by 312B (52%)

There are files that block page rendering

/on/demandware.static/-/Sites/en_US/v1552658895144/Columbia_US/s7ImageSet.js
https://cdnjs.cloudflare.com/ajax/libs/headjs/1.0.3/head.min.js
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/satelliteLib-bf17927cd4750e0377fb4351529fa58490bc93fb.js
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/mbox-contents-a3e9dfadd6e366efd083fa7810128ca439b762c5.js
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5b5a5c9d64746d21730002a0.js
https://assets.adobedtm.com/64c8e1eaff6f5944475c3b45d020660522b5bdde/scripts/satellite-5b91470a64746d086000016d.js
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/v1552658895144/lib/psp247/247tag.js
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/v1552658895144/js/parts/247aiEventTracker.js
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/v1552658895144/css/base.css
/on/demandware.static/Sites-Columbia_US-Site/-/en_US/v1552658895144/css_s/pages/storefront.css
https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.6.0/slick.css

All elements on the page are located comfortably for mobile usage.

The size of all elements on the page fits the mobile viewport.

Columbia.com Whois

Columbia.com Server Location

Country: United States
Metropolitan Area: Not defined
Postal Reference Code: Not defined
Latitude: 37.751
Longitude: -97.822

Columbia.com Main Page Content

HTML Tag	Content	Informative?
Title:	Outdoor Clothing, Outerwear & Accessories \| Columbia Sportswear	Could be improved
Description:	Shop direct from Columbia Sportswear. Our Outerwear is Tested Tough in the Pacific Northwest. Shop for Jackets, Pants, Shirts, Footwear & more.
H2:	GET $25 WHEN YOU SPEND $100	Is it informative enough?

Do you own columbia.com?

We've noticed that you have issues with some content elements on the main page:
• Title contains 63 characters. We think that you could improve this tag by adding more relevant information or keywords.
• Take a look at the headings; there might be too little information. Headings are important for usability and search engine optimization.

All the information about columbia.com was collected from publicly available sources

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