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Insights on firstdirect.com

Firstdirect.com receives about 6023260 visitors in one month.
That could possibly earn about $30116.3 each month or $1003.88 each day.

Rate firstdirect.com

Firstdirect.com Make info private

Traffic and Value (estimated)

Website Value	$542094
Alexa Rank	13082
Monthly Visits	6023260
Daily Visits	200776
Monthly Earnings	$30116.3
Daily Earnings	$1003.88

Server Connection Speed

Firstdirect.com main page was reached and loaded in 1.92 seconds. (Timing result excludes loading JavaScript, images and styles).

This is a good result. Try the services listed at the bottom of the page to search for available improvements

More Domains on 91.214.6.93 IP

Our system did not detect any websites except firstdirect.com on this IP.

Firstdirect.com Code Optimization Checklist

Desktop
Mobile

Summary Score is a calculated score for firstdirect.com code structure and quality including the level of HTML code optimization, CSS and JavaScript compression.

Gzip compression is not enabled

CSS code is minified

Consider minifying your HTML code

https://image2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZqcz0xJmNvZGU9MjE5MSZ0bD0yNTkyMDA=&piggybackCookie=XI1IsgAAEnxJKevR -> 1.5KiB -> 99%
/ -> 1KiB -> 11%

There are files that block page rendering

/etc/designs/fsdt/clientlib-default.min.b213af6ac3d9377105e84da492929e2e.css

Leverage browser caching for the following urls:

/content/dam/fsdt/en/media/images/csqi/barclays.png -> expiration not set
/content/dam/fsdt/en/media/images/csqi/coventry-building-society.png -> expiration not set
/content/dam/fsdt/en/media/images/csqi/first-direct.png -> expiration not set
/content/dam/fsdt/en/media/images/csqi/metro-bank.png -> expiration not set
/content/dam/fsdt/en/media/images/csqi/nationwide.png -> expiration not set
/content/dam/fsdt/en/media/images/icons/FSCS.jpg -> expiration not set
/content/dam/fsdt/en/media/images/icons/Heads%20up.svg -> expiration not set
/content/dam/fsdt/en/media/images/icons/fd.svg -> expiration not set
/content/dam/fsdt/en/media/images/icons/fd_debit_card.svg -> expiration not set
/content/dam/fsdt/en/media/images/icons/products/mortgages/3_mortgages-house%20with%20pound%20sign.svg -> expiration not set
/content/dam/fsdt/en/media/images/icons/products/ways-to-bank/2_ways-to-bank-multiple%20screens%20simple.svg -> expiration not set
/content/dam/fsdt/en/media/images/largescreen/Cash_Incentive_homepage_desktop.jpg -> expiration not set
/content/dam/fsdt/en/media/images/logos/csa_2018_fd_doubleimage.jpg/jcr:content/renditions/cq5dam.web.1280.1280.jpeg -> expiration not set
/content/dam/fsdt/en/media/images/logos/current_account_switch_logo.jpg -> expiration not set
/content/fsdt/en_gb/common/labels/move-money-labels.fsdt.json -> expiration not set
/content/fsdt/en_gb/functional-customer-support/asset-mapping/asset-mapping-generic.fsdt.json -> expiration not set
/etc/designs/fsdt/common/img/sprites.svg -> expiration not set
https://accdn.lpsnmedia.net/api/account/34735562/configuration/le-campaigns/zones?fields=id&fields=zoneValue&cb=lpZonesStaticCB -> 12 seconds
https://tags.tiqcdn.com/utag/hsbc/uk-rbwm-fd-pws/prod/utag.js -> 5 minutes
https://tags.tiqcdn.com/utag/hsbc/uk-rbwm-fd-pws/prod/utag.sync.js -> 5 minutes
https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=hsbc/uk-rbwm-fd-pws/201902061538&cb=1552763058575 -> 10 minutes
https://lptag.liveperson.net/lptag/api/account/34735562/configuration/applications/taglets/.jsonp?v=2.0&df=0&s=index_&b=1 -> 10.5 minutes
https://lptag.liveperson.net/tag/tag.js?site=34735562 -> 10.5 minutes
https://www.mcmprod.hsbc.co.uk/JavascriptInsert.js -> 15 minutes
https://connect.facebook.net/en_US/fbevents.js -> 20 minutes
https://connect.facebook.net/signals/config/433999510135561?v=2.8.42&r=stable -> 20 minutes
https://www.googleadservices.com/pagead/conversion_async.js -> 60 minutes

Speed and usability scores by Google PageSpeed Insights. Show More

• Speed Score
This is a resulting grade of the analized firstdirect.com web page structure. Analysis tries to identify slow elements on the page such as incompressed images and not minified JavaScript code.

• Usability Score
This number is generated on the basis of firstdirect.com content analysis. Do all UI elements fit the mobile viewport? Are all links and buttons located not too close to each other? The algorithm tries to answer these questions and give an estimated score.

• For more explanation and detailed report please visit https://developers.google.com/speed/pagespeed/insights/

Gzip is not enabled

CSS is minified

HTML could be minified

https://image2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZqcz0xJmNvZGU9MjE5MSZ0bD0yNTkyMDA=&piggybackCookie=XI1IsgAAEnxJKevR -> 1.5KiB -> 99%
/ -> 1KiB -> 11%

Consider compressing these images

/content/dam/fsdt/en/media/images/largescreen/Cash_Incentive_homepage_desktop.jpg/jcr:content/renditions/cq5dam.web.710.800.jpg could be reduced in size by 109.9KiB (58%)
/content/dam/fsdt/en/media/images/logos/csa_2018_fd_doubleimage.jpg/jcr:content/renditions/cq5dam.web.880.1000.jpeg could be reduced in size by 29.5KiB (23%)
/content/dam/fsdt/en/media/images/icons/FSCS.jpg could be reduced in size by 7.1KiB (43%)
/content/dam/fsdt/en/media/images/logos/current_account_switch_logo.jpg could be reduced in size by 5.1KiB (41%)
/content/dam/fsdt/en/media/images/csqi/coventry-building-society.png could be reduced in size by 2.4KiB (39%)
/content/dam/fsdt/en/media/images/csqi/nationwide.png could be reduced in size by 2.4KiB (37%)
/content/dam/fsdt/en/media/images/csqi/first-direct.png could be reduced in size by 1.8KiB (44%)
/content/dam/fsdt/en/media/images/csqi/barclays.png could be reduced in size by 1.8KiB (24%)
/content/dam/fsdt/en/media/images/csqi/metro-bank.png could be reduced in size by 1.6KiB (39%)

There are files that block page rendering

/etc/designs/fsdt/clientlib-default.min.b213af6ac3d9377105e84da492929e2e.css

All elements on the page are located comfortably for mobile usage.

The size of all elements on the page fits the mobile viewport.

Firstdirect.com Whois

Firstdirect.com Server Location

Country: United Kingdom
Metropolitan Area: Not defined
Postal Reference Code: Not defined
Latitude: 51.4964
Longitude: -0.1224

Firstdirect.com Main Page Content

HTML Tag	Content	Informative?
Title:	Online and telephone banking 24 7 365 \| first direct	Could be improved
Description:	first direct is the UK's most recommended bank and offers many services including online banking, insurance, mortgages, investments and sharedealing
H1:	first direct home	Is it informative enough?
H3:	...latest news from first direct	Is it informative enough?

Do you own firstdirect.com?

We've noticed that you have issues with some content elements on the main page:
• Title contains 52 characters. We think that you could improve this tag by adding more relevant information or keywords.
• Take a look at the headings; there might be too little information. Headings are important for usability and search engine optimization.

All the information about firstdirect.com was collected from publicly available sources

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