Initiative.com Website Review

A GLOBAL COMMUNICATIONS AGENCY BUILT TO GROW BRANDS THROUGH. Our approach to media is underpinned by a simple reality – advertising avoidance behaviours will continue to accelerate as new platforms and technologies emerge. This will result in the continued deterioration of paid media effectiveness over time as brands struggle We believe that the speed at which a brand interprets – and responds to – cultural data signals to improve its relevance with consumers What hasn’t changed in this fresh approach is our promise to deliver transformative business results. We do this by interrogating data and customer insights, stewarding your investments to drive efficiencies and savings with the utmost transparency.. WE BELIEVE IN CULTURE AS A QUANTIFIABLE CONNECTOR OF PEOPLE, BRANDS AND. In a world where channels fragment, culture unifies and propels. The four i’s in Initiative represent our four key stakeholders – our people, our clients, our partners and our consumers. We value these relationships above all else, and our promises to these groups are unwavering. Initiative respects that everyone has something unique to contribute to the agency. We promise to listen to your ideas, harness your energy and support your pas*ions. We want you to be yourself. At all times. Without compromise. We exist to help our clients grow by building strong brands that transform from forgettable and regrettable interrupters to culture contributors and creators. We promise to be your partners in business successes and challenges. Most of all, we always champion and love We promise to be the best agency partner in the business. We will be the best communicators – the most responsive agency with better briefs and detailed feedback. We build relationships on appreciation and recognition. We fuel innovation as the most open-minded agency. Nothing we do matters if it doesn’t make each brand’s consumer do something. To our consumers, we promise to deliver compelling and