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Insights on mbl.is

Mbl.is receives about 3533360 visitors in one month.
That could possibly earn about $17666.8 each month or $588.89 each day.

Rate mbl.is

Mbl.is Make info private

Traffic and Value (estimated)

Website Value	$318003
Alexa Rank	16338
Monthly Visits	3533360
Daily Visits	117779
Monthly Earnings	$17666.8
Daily Earnings	$588.89

Traffic by Months (estimated)

Breakdown by Countries

Country	Visits %	Pageviews %
Iceland	60.2	67.7
United States	7.7	5.6
Denmark	5	5.1
Sweden	3.7	4.2
Italy	3.4	2.8
United Kingdom	2.8	2.5
Norway	2.5	2.4
Germany	1.9	1.6
Netherlands	1.7	0.9
Other	11.1	7.2

Server Connection Speed

Mbl.is main page was reached and loaded in 1.64 seconds. (Timing result excludes loading JavaScript, images and styles).

This is a good result. Try the services listed at the bottom of the page to search for available improvements

More Domains on 92.43.192.110 IP

Our system did not detect any websites except mbl.is on this IP.

Summary Score is a calculated score for mbl.is code structure and quality including the level of HTML code optimization, CSS and JavaScript compression.

Gzip compression is not enabled

CSS code is minified

Consider minifying your HTML code

https://static.airserve.net/brandenburg/islandsbanki/appid-mars-2019/isb_appid_310x400_0319/index.html -> 740B -> 14%
https://static.airserve.net/h-n/netto/2019-mbl-is-tikker-gardina/metas/970x30-opna/manifest.html -> 674B -> 34%
https://static.airserve.net/h-n/netto/2019-mbl-is-tikker-gardina/metas/970x300-loka/manifest.html -> 674B -> 34%
https://cdn.hringdu.is/augl/Hringdu_Heimili_310x100/ -> 292B -> 23%
https://cdn.bannerflow.com/bf-banners/5c87aeee6deb104fbc025b84.SzSueqvvuCbS.html?cb=636882619753812741&clickpixel=%2F%2F5be3ecabec3d366a10feebe4.tracker.bannerflow.com%2Fapi%2Ftr%2Fclick%3Fdata%3D%257B%2522account%2522%253A%2522nova%2522%252C%2522brand%2522%253A%25225be3ecabec3d366a10feebe4%2522%252C%2522placement%2522%253A%25225c87be686deb104fbc02678c%2522%252C%2522ad%2522%253A%25225c7d0c3d6deb107bb414dd28%2522%252C%2522bannerset%2522%253A%25225c87aeed6deb104fbc025b6c%2522%252C%2522banner%2522%253A%25225c87aeee6deb104fbc025b84%2522%252C%2522spotIndexes%2522%253A0%252C%2522bannerIds%2522%253A%25225c87aeee6deb104fbc025b84%2522%257D&targeturl=https%3A%2F%2Ftrack.adform.net%2FC%2F%3Fbn%3D29112862%3Badfibeg%3D0%3Bcdata%3DUrAT4EC-Yz8cDasyVhnqyRdXLLomwr0SgUn3YprLbRLwRGaosmxbd8SqjIXd1ONvtEt9hd7x_0Qp3-HcdHOt-mT0lQkXAT8x0%3B%3BCREFURL%3Dhttps%253a%252f%252fwww.mbl.is%252ffrettir%252f%3BC%3D1%3Bcpdir%3D%5Btarget_url_esc%5D&targetwindow=_blank&ref=https%3A%2F%2Fwww.mbl.is%2Ffrettir%2F -> 200B -> 13%
https://cdn.bannerflow.com/resources/custom-resource-dbcafcee-6298-4d1f-8440-41c590da7d1c?cb=636879944700046949 -> 169B -> 12%

There are files that block page rendering

/djstatic/cache/webpack/js/vendor-7a60fdfd9614578ad365.js
/djstatic/cache/webpack/js/news-048ba032512c4e9b9e83.js
/lina-lookup/country_ad/
https://b.scorecardresearch.com/c2/26740627/cs.js
/djstatic/cache/webpack/css/vendor-04d9a2f33e7baa7598367614d4cf684d.css
/djstatic/cache/webpack/css/frettir-fp-9ac2c93ea732a047f63987dfd982686c.css
https://fonts.googleapis.com/css?family=Lato:400,700|Kreon:400,700

Leverage browser caching for the following urls:

https://cdn.bannerflow.com/scripts/1.4.36/render.min.js -> expiration not set
https://cdn.hringdu.is/augl/Hringdu_Heimili_310x100/Default.hyperesources/HYPE-596.thin.min.js -> expiration not set
https://cdn.hringdu.is/augl/Hringdu_Heimili_310x100/Default.hyperesources/PastedVector-1.svg -> expiration not set
https://cdn.hringdu.is/augl/Hringdu_Heimili_310x100/Default.hyperesources/PastedVector-11.svg -> expiration not set
https://cdn.hringdu.is/augl/Hringdu_Heimili_310x100/Default.hyperesources/PastedVector-12.svg -> expiration not set
https://cdn.hringdu.is/augl/Hringdu_Heimili_310x100/Default.hyperesources/PastedVector.svg -> expiration not set
https://embed.spotify.com/log/analytics -> expiration not set
https://heartbeat.airserve.net/js/airserve/v12/airserve.js?v1&id=bid-3299&autorender=1 -> 60 seconds
https://heartbeat.airserve.net/js/airserve/v9/airserve.js?v1&id=bid-3300&autorender=1 -> 60 seconds
https://heartbeat.airserve.net/js/airserve/v9/airserve.js?v1&id=bid-49781&autorender=1 -> 60 seconds
https://heartbeat.airserve.net/js/tracker/v6/min/tracker-min.js -> 60 seconds
https://static.airserve.net/brandenburg/islandsbanki/appid-mars-2019/isb_appid_310x400_0319/96455/assets/bg.svg -> 2 minutes
https://static.airserve.net/h-n/netto/2019-mbl-is-tikker-gardina/v11-970x30-helgartilbod/97722/MBL_gardina_970x30_v11.jpg -> 2 minutes
https://static.airserve.net/h-n/netto/2019-mbl-is-tikker-gardina/v11-970x300-heglartilbod/98043/MBL_gardina_970x300_v11.jpg -> 2 minutes
/djstatic/cache/webpack/css/frettir-fp-9ac2c93ea732a047f63987dfd982686c.css -> 5 minutes
/djstatic/cache/webpack/css/vendor-04d9a2f33e7baa7598367614d4cf684d.css -> 5 minutes
/djstatic/cache/webpack/js/news-048ba032512c4e9b9e83.js -> 5 minutes
/djstatic/cache/webpack/js/vendor-7a60fdfd9614578ad365.js -> 5 minutes
https://cdn.bannerflow.com/bf-images/5c87aeee6deb104fbc025b84.SzSueqvvuCbS.jpg?cb=636882619751781159 -> 15 minutes
https://cdn.bannerflow.com/bf-placements/5c87be686deb104fbc02678c?responsive=on&targetwindow=_blank&targeturl=https%3A%2F%2Ftrack.adform.net%2FC%2F%3Fbn%3D29112862%3Badfibeg%3D0%3Bcdata%3DUrAT4EC-Yz8cDasyVhnqyRdXLLomwr0SgUn3YprLbRLwRGaosmxbd8SqjIXd1ONvtEt9hd7x_0Qp3-HcdHOt-mT0lQkXAT8x0%3B%3BCREFURL%3Dhttps%253a%252f%252fwww.mbl.is%252ffrettir%252f%3BC%3D1%3Bcpdir%3D&targetwindow=_blank -> 15 minutes
https://www.googletagmanager.com/gtag/js?id=UA-5784146-31 -> 15 minutes
https://connect.facebook.net/en_US/fbevents.js -> 20 minutes
https://connect.facebook.net/is_IS/sdk.js -> 20 minutes
https://connect.facebook.net/signals/config/1733950313526969?v=2.8.42&r=stable -> 20 minutes
/tncache/textad_img/130x100/2018/10/951c1f34-df7a-4ae8-97d7-0fdfbffda928.jpg -> 30 minutes
/tncache/textad_img/130x100/2019/2/9e8647b7-d2d5-4181-9c90-acc7e7eb021d.jpg -> 30 minutes
/tncache/textad_img/130x100/2019/3/4b594743-44bc-4777-9984-c32e6c23db71.jpg -> 30 minutes
/tncache/textad_img/130x100/2019/3/947daa0a-72db-4837-95a7-63ee928abdd2.jpg -> 30 minutes
https://www.google-analytics.com/analytics.js -> 2 hours
/lina-lookup/country_ad/ -> 2 hours

Speed and usability scores by Google PageSpeed Insights. Show More

• Speed Score
This is a resulting grade of the analized mbl.is web page structure. Analysis tries to identify slow elements on the page such as incompressed images and not minified JavaScript code.

• Usability Score
This number is generated on the basis of mbl.is content analysis. Do all UI elements fit the mobile viewport? Are all links and buttons located not too close to each other? The algorithm tries to answer these questions and give an estimated score.

• For more explanation and detailed report please visit https://developers.google.com/speed/pagespeed/insights/

Gzip is not enabled

CSS is minified

HTML could be minified

https://static.airserve.net/brandenburg/islandsbanki/appid-mars-2019/isb_appid_310x400_0319/index.html -> 740B -> 14%
https://static.airserve.net/h-n/netto/2019-mbl-is-tikker-gardina/metas/970x30-opna/manifest.html -> 674B -> 34%
https://static.airserve.net/h-n/netto/2019-mbl-is-tikker-gardina/metas/970x300-loka/manifest.html -> 674B -> 34%
https://cdn.hringdu.is/augl/Hringdu_Heimili_310x100/ -> 292B -> 23%
https://cdn.bannerflow.com/bf-banners/5c87aeee6deb104fbc025b84.SzSueqvvuCbS.html?cb=636882619753812741&clickpixel=%2F%2F5be3ecabec3d366a10feebe4.tracker.bannerflow.com%2Fapi%2Ftr%2Fclick%3Fdata%3D%257B%2522account%2522%253A%2522nova%2522%252C%2522brand%2522%253A%25225be3ecabec3d366a10feebe4%2522%252C%2522placement%2522%253A%25225c87be686deb104fbc02678c%2522%252C%2522ad%2522%253A%25225c7d0c3d6deb107bb414dd28%2522%252C%2522bannerset%2522%253A%25225c87aeed6deb104fbc025b6c%2522%252C%2522banner%2522%253A%25225c87aeee6deb104fbc025b84%2522%252C%2522spotIndexes%2522%253A0%252C%2522bannerIds%2522%253A%25225c87aeee6deb104fbc025b84%2522%257D&targeturl=https%3A%2F%2Ftrack.adform.net%2FC%2F%3Fbn%3D29112862%3Badfibeg%3D0%3Bcdata%3DUrAT4EC-Yz8cDasyVhnqyRdXLLomwr0SgUn3YprLbRLwRGaosmxbd8SqjIXd1ONvtEt9hd7x_0Qp3-HcdHOt-mT0lQkXAT8x0%3B%3BCREFURL%3Dhttps%253a%252f%252fwww.mbl.is%252ffrettir%252f%3BC%3D1%3Bcpdir%3D%5Btarget_url_esc%5D&targetwindow=_blank&ref=https%3A%2F%2Fwww.mbl.is%2Ffrettir%2F -> 200B -> 13%
https://cdn.bannerflow.com/resources/custom-resource-dbcafcee-6298-4d1f-8440-41c590da7d1c?cb=636879944700046949 -> 169B -> 12%

Consider compressing these images

https://static.airserve.net/h-n/netto/2019-mbl-is-tikker-gardina/v11-970x300-heglartilbod/98043/MBL_gardina_970x300_v11.jpg could be reduced in size by 75.1KiB (49%)
https://s2.adform.net/Banners/30900141/30900141.jpg?bv=1 could be reduced in size by 46.9KiB (61%)
https://static.airserve.net/h-n/netto/2019-mbl-is-tikker-gardina/v11-970x30-helgartilbod/97722/MBL_gardina_970x30_v11.jpg could be reduced in size by 13.6KiB (56%)
/a/img/frettir/leid_til_betra_lifs_310_60.jpg could be reduced in size by 10.9KiB (55%)
https://external-mia3-2.xx.fbcdn.net/safe_image.php?d=AQAyS-cG51YQwhk3&w=476&h=249&url=https%3A%2F%2Fm2.mbl.is%2F4ffcyu-ajlVSpdF9HE906luohQI%3D%2Ffit-in%2F820x0%2Ffrimg%2F1%2F11%2F93%2F1119377.jpg&cfs=1&upscale=1&fallback=news_d_placeholder_publisher&_nc_hash=AQAnv2jPhQnnx71m could be reduced in size by 5.6KiB (15%)
https://static.xx.fbcdn.net/rsrc.php/v3/yn/r/_satJssWnaz.png could be reduced in size by 5.2KiB (29%)
/a/k100/img/new/i-loftinu-mbl/310x119/default.jpg could be reduced in size by 5.1KiB (33%)
https://static.xx.fbcdn.net/rsrc.php/v3/yk/r/cSPAjzH8RVR.png could be reduced in size by 4.1KiB (34%)
/a/k100/img/k100-banner-bakgrunnur-mobile.jpg could be reduced in size by 3.4KiB (52%)
https://static.xx.fbcdn.net/rsrc.php/v3/y2/r/onuUJj0tCqE.png could be reduced in size by 2.8KiB (73%)
/a/img/vidskipti/ff2018/ff-310-bordi.jpg could be reduced in size by 2.8KiB (28%)
https://static.xx.fbcdn.net/rsrc.php/v3/y3/r/n-uOOobFC9i.png could be reduced in size by 2.7KiB (86%)
/a/img/transp-to-gray.png could be reduced in size by 2.6KiB (89%)
/a/img/transp-to-white.png could be reduced in size by 2.6KiB (89%)
/a/vedur/bwgradient.png could be reduced in size by 2.6KiB (91%)
https://scontent-mia3-2.xx.fbcdn.net/v/l/t1.0-0/q88/p130x130/51877464_2266476137009317_3233195331105587200_n.jpg?_nc_cat=1&_nc_ht=scontent-mia3-2.xx&oh=a4bddc2576478c18e0474eb40664da22&oe=5D19990F could be reduced in size by 2KiB (13%)
/a/img/smartland/smartland_logo_156x28.png could be reduced in size by 1.3KiB (56%)
/a/img/print/mbl_print.png could be reduced in size by 1.2KiB (58%)
/a/vedur/icelandair_vedur.gif could be reduced in size by 1.2KiB (47%)
/a/img/footer/rss.png could be reduced in size by 1.1KiB (80%)
/a/img/footer/settings.png could be reduced in size by 1KiB (75%)
/a/img/footer/ads.png could be reduced in size by 1KiB (79%)
/a/img/footer/vinsaelast.png could be reduced in size by 1KiB (80%)
/a/img/footer/easy.png could be reduced in size by 1KiB (81%)
/a/img/footer/send.png could be reduced in size by 1,012B (87%)
/a/img/footer/twitter.png could be reduced in size by 1,010B (82%)
/a/img/matur/matur_teaser_merki_46x14.png could be reduced in size by 1,002B (72%)
/a/img/footer/facebook.png could be reduced in size by 999B (85%)
/a/img/footer/week.png could be reduced in size by 997B (82%)
/a/img/footer/arvakur.png could be reduced in size by 994B (46%)
/a/img/footer/most2.png could be reduced in size by 981B (83%)
/a/img/horoscope/sign_6.png could be reduced in size by 981B (61%)
/a/img/footer/about_mbl.png could be reduced in size by 964B (67%)
/a/img/footer/morgunbladid.png could be reduced in size by 955B (16%)
/a/img/footer/mbl_is.png could be reduced in size by 924B (39%)
/a/img/horoscope/sign_1.png could be reduced in size by 917B (67%)
/a/img/footer/kross.png could be reduced in size by 913B (76%)
/a/img/pila.png could be reduced in size by 889B (87%)
/a/vedur/vedur_fors_pila_nidur.png could be reduced in size by 859B (87%)
/a/img/mogginn/gradient_1x50.png could be reduced in size by 776B (80%)
/Klzq4kB6vF8gCipFPDZm7I4sK3s=/70x70/smart/blog-users/12/styrmirgunnars/img/mbl0191224.jpg could be reduced in size by 760B (31%)
/tncache/textad_img/130x100/2019/2/9e8647b7-d2d5-4181-9c90-acc7e7eb021d.jpg could be reduced in size by 570B (11%)
/tncache/textad_img/130x100/2019/3/947daa0a-72db-4837-95a7-63ee928abdd2.jpg could be reduced in size by 478B (17%)
/6531Ff2Uqq4YXIYTmq8Up4j-CM8=/75x55/smart/fs-pool/b0/b03633b5896e6c2ef05e3d9176f60cce4f0d7624.jpg could be reduced in size by 266B (18%)
/a/img/footer/contact2.png could be reduced in size by 258B (46%)
/0rR5O7XR3lX9_IfW4pAVn_gXz0o=/60x50/filters:cropcenter(45,38)/frimg/1/12/0/1120075.jpg could be reduced in size by 237B (16%)
https://scontent-mia3-2.xx.fbcdn.net/v/t1.0-1/p50x50/44588088_2055298861188803_3525576818918686720_n.png?_nc_cat=1&_nc_ht=scontent-mia3-2.xx&oh=dadc61b9076f8c9f0dea73f569995924&oe=5D206205 could be reduced in size by 237B (12%)
/N61ICP5ozpr7-4zRKcSsnIkYXuc=/70x70/smart/blog-users/5b/hannesgi/img/gissurarson.jpg could be reduced in size by 234B (15%)
/VopF-AR3kBxjyP_fIUfrRq2j1K4=/75x55/smart/fs-pool/d8/d86609bc93eeff5d5594b49157b6a9ef4d88a831.jpg could be reduced in size by 220B (12%)
/OwvwU50hSYat01PKaqDkVkWq6fs=/60x50/smart/frimg/1/11/96/1119695.jpg could be reduced in size by 215B (15%)
/AxjTAxjsfUNudN7zBCvJUrGN9To=/75x55/smart/fs-pool/b6/b640c10b389657f473b779aeff53d4c968675b80.jpg could be reduced in size by 212B (13%)
/UOOaZggtLJ4zsBeutW-c9_n2bHg=/60x50/filters:cropcenter(61,52)/frimg/1/11/95/1119559.jpg could be reduced in size by 206B (13%)
/ZENfgCGMmpD-vktHwBF_7RQg1rg=/60x50/smart/frimg/1/11/95/1119507.jpg could be reduced in size by 205B (12%)
/a/img/born/born_teaser_merki_48x18.png could be reduced in size by 190B (15%)
/a/img/semitrans6666.png could be reduced in size by 106B (60%)

There are files that block page rendering

/djstatic/cache/webpack/js/vendor-7a60fdfd9614578ad365.js
/djstatic/cache/webpack/js/news-048ba032512c4e9b9e83.js
/lina-lookup/country_ad/
https://b.scorecardresearch.com/c2/26740627/cs.js
/djstatic/cache/webpack/css/vendor-04d9a2f33e7baa7598367614d4cf684d.css
/djstatic/cache/webpack/css/frettir-fp-9ac2c93ea732a047f63987dfd982686c.css
https://fonts.googleapis.com/css?family=Lato:400,700|Kreon:400,700

Some elements on the page are too close to each other. This may cause confusion while browsing.

The size of all elements on the page fits the mobile viewport.

Mbl.is Whois

Mbl.is Server Location

Country: Iceland
Metropolitan Area: Reykjavik
Postal Reference Code: 104
Latitude: 64.1421
Longitude: -21.8528

Mbl.is Main Page Content

HTML Tag	Content	Informative?
Title:	FrÃ©ttir - mbl.is	Could be improved
Description:	Innlendar og erlendar frÃ©ttir, viÃ°skiptafrÃ©ttir, ÃÃ¾rÃ³ttafrÃ©ttir og frÃ©ttir af frÃ¦gu fÃ³lki. -- Icelandic news and more
H2:	MorgunblaÃ°iÃ° 11. jÃºlÃ »	Is it informative enough?
H3:	Besta veÃ°riÃ° nÃ¦stu daga, kl. 12	Is it informative enough?

Do you own mbl.is?

We've noticed that you have issues with some content elements on the main page:
• Title contains 19 characters. We think that you could improve this tag by adding more relevant information or keywords.
• Take a look at the headings; there might be too little information. Headings are important for usability and search engine optimization.

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