Insights on morrisons.com
Morrisons.com receives about 3735514 visitors in one month.
That could possibly earn about $18677.57 each month or $622.59 each day.
Traffic and Value (estimated)
Website Value | $336197 |
Alexa Rank | 21014 |
Monthly Visits | 3735514 |
Daily Visits | 124518 |
Monthly Earnings | $18677.57 |
Daily Earnings | $622.59 |
Server Connection Speed
It took our server 2.51 seconds to reach and load the main page of Morrisons.com. This does not include JavaScript, image and CSS files load timing. This is a good result.
This result is good enough, but there is a room for improvement. If you would like to investigate please refer to the link at the bottom of this page.
More Domains on 91.206.0.227 IP
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Website is marked as "not safe" if any part of its content has images or text that could be related to explicit "not family safe" material. Neighboring such websites could be a dangerous sign for any webmaster who cares about SEO traffic. Often "non family safe" websites use tedious link building methods. It is not a secret that Google may apply sanctions because of low quality mass link building and if a server is full of websites that are potentially could be banned then sanctions could be applied to the whole server. If morrisons.com is found on this server theoretically it may be banned as well as all other websites on this server's IP.
Morrisons.com Code Optimization Checklist
Summary Score is a calculated score for morrisons.com code structure and quality including the level of HTML code optimization, CSS and JavaScript compression.
Gzip compression is not enabled
CSS code is minified
HTML code is minified
- https://ssl.google-analytics.com/ga_exp.js?utmxkey=80369082-13&utmx=&utmxx=&utmxtime=1552795085053
- https://groceries.morrisons.com/webshop/gzip_eae070309eb3f295c229172454a7b560/scripts/rwd-basicLibs.js
- https://groceries.morrisons.com/webshop/gzip_2a6bce202a2e48e461884f9b17d6c8df/scripts/backboneCommon.js
- https://groceries.morrisons.com/webshop/gzip_630b286bf699297f1fba6bc5ebbb2cc4/rwd/scripts/basicFeaturesInHeader.js
- https://groceries.morrisons.com/webshop/static/fonts/customFonts.css
- https://groceries.morrisons.com/webshop/static/rwd/styles/7.3.17/style.css
- https://s-mor.web-boosting.net/custom.css -> expiration not set
- https://s-mor.web-boosting.net/wsb.js -> expiration not set
- https://ssl.google-analytics.com/ga_exp.js?utmxkey=80369082-13&utmx=&utmxx=&utmxtime=1552795085053 -> 30 seconds
- https://www.google-analytics.com/gtm/js?id=GTM-KMVJP3&t=gtm9&cid=756161591.1552795085 -> 15 minutes
- https://www.googletagmanager.com/gtm.js?id=GTM-MG3XK9 -> 15 minutes
- https://connect.facebook.net/en_US/fbevents.js -> 20 minutes
- https://connect.facebook.net/signals/config/1513352508677894?v=2.8.42&r=stable -> 20 minutes
- https://bat.bing.com/bat.js -> 30 minutes
- https://uhytajrtpo-a.akamaihd.net/OC8H91D6C.js -> 30 minutes
- https://kiybdhzql-g.global.ssl.fastly.net/FOC8H91D6C.js -> 60 minutes
- https://kiybdhzql-g.global.ssl.fastly.net/LOC8H91D6C.json -> 60 minutes
- https://rules.quantcount.com/rules-p-pLV2WDbxj82jT.js -> 60 minutes
- https://store.constant.co/morrisons/visit.js -> 60 minutes
- https://tag.elevaate.technology/tag/retailer/morrisons.com/elevaate-tag.js?gv=elevaateData -> 60 minutes
- https://www.google-analytics.com/plugins/ua/ec.js -> 60 minutes
- https://www.google-analytics.com/plugins/ua/linkid.js -> 60 minutes
- https://www.googleadservices.com/pagead/conversion_async.js -> 60 minutes
- https://js-agent.newrelic.com/nr-1118.min.js -> 2 hours
- https://www.google-analytics.com/analytics.js -> 2 hours
Speed and usability scores by Google PageSpeed Insights.
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• Speed Score
This is a resulting grade of the analized morrisons.com web page structure. Analysis tries to identify slow elements on the page such as incompressed images and not minified JavaScript code.
• Usability Score
This number is generated on the basis of morrisons.com content analysis. Do all UI elements fit the mobile viewport? Are all links and buttons located not too close to each other? The algorithm tries to answer these questions and give an estimated score.
• For more explanation and detailed report please visit https://developers.google.com/speed/pagespeed/insights/
Gzip is not enabled
CSS is minified
HTML is minified
- https://groceries.morrisons.com/cmscontent/composite_lohp_carousel_banner_small_image/817140.jpg?UaQj could be reduced in size by 26.1KiB (24%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/764599.jpg?Tjz5 could be reduced in size by 19.1KiB (22%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/755341.jpg?TdDr could be reduced in size by 17.2KiB (48%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/813229.jpg?UTl2 could be reduced in size by 16.7KiB (25%)
- https://groceries.morrisons.com/cmscontent/composite_lohp_carousel_banner_small_image/814612.jpg?UXcL could be reduced in size by 16KiB (27%)
- https://groceries.morrisons.com/cmscontent/composite_lohp_carousel_banner_small_image/815101.jpg?UYba could be reduced in size by 15.8KiB (35%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/813200.jpg?UTlR could be reduced in size by 12KiB (30%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/207885.png?N49u could be reduced in size by 11.5KiB (49%)
- https://groceries.morrisons.com/cmscontent/composite_lohp_carousel_banner_small_image/816779.jpg?UaN9 could be reduced in size by 10.3KiB (27%)
- https://groceries.morrisons.com/cmscontent/event_image/727129.jpg?TFMX could be reduced in size by 7.5KiB (21%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/815100.jpg?UYba could be reduced in size by 6.8KiB (23%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/799020.jpg?T_fd could be reduced in size by 6.7KiB (23%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/813230.jpg?UTl2 could be reduced in size by 4.2KiB (28%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724638.jpg?TCvr could be reduced in size by 3.9KiB (34%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/772868.jpg?Toqh could be reduced in size by 3.3KiB (24%)
- https://groceries.morrisons.com/cmscontent/event_image/819194.jpg?UdVN could be reduced in size by 3KiB (29%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724640.jpg?TCvr could be reduced in size by 3KiB (32%)
- https://groceries.morrisons.com/cmscontent/event_image/819117.jpg?UdBJ could be reduced in size by 2.9KiB (37%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724631.jpg?TCvq could be reduced in size by 2.8KiB (30%)
- https://groceries.morrisons.com/cmscontent/event_image/819113.jpg?UdBH could be reduced in size by 2.5KiB (30%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/642038.jpg?SJEz could be reduced in size by 2.5KiB (33%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724636.jpg?TCvr could be reduced in size by 2.4KiB (32%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724633.jpg?TCvq could be reduced in size by 2.2KiB (34%)
- https://groceries.morrisons.com/cmscontent/event_image/785367.jpg?Tyd9 could be reduced in size by 2.1KiB (40%)
- https://groceries.morrisons.com/cmscontent/event_image/789931.jpg?T08y could be reduced in size by 2KiB (19%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724634.jpg?TCvq could be reduced in size by 1.6KiB (14%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724643.jpg?TCv4 could be reduced in size by 1.4KiB (20%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724639.jpg?TCvr could be reduced in size by 1.4KiB (28%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724637.jpg?TCvr could be reduced in size by 1.3KiB (26%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724641.jpg?TCvr could be reduced in size by 1.1KiB (12%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724632.jpg?TCvq could be reduced in size by 1.1KiB (21%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724629.jpg?TCvp could be reduced in size by 903B (12%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724630.jpg?TCvq could be reduced in size by 728B (18%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724627.jpg?TCvp could be reduced in size by 699B (11%)
- https://groceries.morrisons.com/cmscontent/fhtml_image/724628.jpg?TCvp could be reduced in size by 581B (15%)
- https://groceries.morrisons.com/webshop/static/images/icons/7.3.17/cookie-close.png could be reduced in size by 159B (50%)
- https://ssl.google-analytics.com/ga_exp.js?utmxkey=80369082-13&utmx=&utmxx=&utmxtime=1552795085053
- https://groceries.morrisons.com/webshop/gzip_eae070309eb3f295c229172454a7b560/scripts/rwd-basicLibs.js
- https://groceries.morrisons.com/webshop/gzip_2a6bce202a2e48e461884f9b17d6c8df/scripts/backboneCommon.js
- https://groceries.morrisons.com/webshop/gzip_630b286bf699297f1fba6bc5ebbb2cc4/rwd/scripts/basicFeaturesInHeader.js
- https://groceries.morrisons.com/webshop/static/fonts/customFonts.css
- https://groceries.morrisons.com/webshop/static/rwd/styles/7.3.17/style.css
Some elements on the page are too close to each other. This may cause confusion while browsing.
The size of all elements on the page fits the mobile viewport.
Morrisons.com Server Location
Country: United Kingdom
Metropolitan Area: St Albans
Postal Reference Code: AL1
Latitude: 51.753
Longitude: -0.3256
Morrisons.com Main Page Content
HTML Tag | Content | Informative? |
Title: | Morrisons | Online Shopping | Food, Drink & More To Your Door | Could be improved |
Description: | Online supermarket shopping is easy at Morrisons. Home delivery with convenient 1 hour slots and new low prices. Check your postcode today. | |
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