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Insights on sephora.com

Sephora.com receives about 54029845 visitors in one month.
That could possibly earn about $270149.23 each month or $9004.97 each day.

Rate sephora.com

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Traffic and Value (estimated)

Website Value	$4862687
Alexa Rank	1484
Monthly Visits	54029845
Daily Visits	1800995
Monthly Earnings	$270149.23
Daily Earnings	$9004.97

Server Connection Speed

Sephora.com main page was reached and loaded in 0.28 seconds. (Timing result excludes loading JavaScript, images and styles).

This is a good result. Try the services listed at the bottom of the page to search for available improvements

More Domains on 23.73.161.141 IP

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All the websites that share your site's IP are considered to be safe in terms of content. Show More

Website is marked as "not safe" if any part of its content has images or text that could be related to explicit "not family safe" material. Neighboring such websites could be a dangerous sign for any webmaster who cares about SEO traffic. Often "non family safe" websites use tedious link building methods. It is not a secret that Google may apply sanctions because of low quality mass link building and if a server is full of websites that are potentially could be banned then sanctions could be applied to the whole server. If sephora.com is found on this server theoretically it may be banned as well as all other websites on this server's IP.

Summary Score is a calculated score for sephora.com code structure and quality including the level of HTML code optimization, CSS and JavaScript compression.

Gzip compression is not enabled

CSS code is minified

Consider minifying your HTML code

https://5878462.fls.doubleclick.net/activityi;dc_pre=CMfdxK-bnOACFQ8RhwodWQYMnQ;src=5878462;type=produ0;cat=deskt0;ord=1222116931039;gtm=2od1d1;auiddc=805095661.1549081783;u1=home%20page%3Ahome%20page%3An%2Fa%3A*;u2=https%3A%2F%2Fwww.sephora.com%2F;u7=;u8=0;u9=;u10=0;u18=P440661%7CP441884%7CP88779810%7CP441322%7CP440277;u19=;~oref=https%3A%2F%2Fwww.sephora.com%2F? -> 829B -> 29%
https://match.adsrvr.org/track/upb/?adv=aq5saj1&ref=https%3A%2F%2Fwww.sephora.com%2F&upid=mbygsla&osi=8273dfa8e2ace6a7b869c97de2d8cbfb&osv=1.1&upv=1.1.3 -> 113B -> 14%

There are files that block page rendering

/js/ufe/isomorphic/thirdparty/sephora_common.js

Leverage browser caching for the following urls:

https://assistjs.skimresources.com/js/skimtag.sephora.com.js -> expiration not set
https://e.metarouter.io/v1/p -> expiration not set
https://js.adsrvr.org/universal_pixel.1.1.3.js -> expiration not set
https://js.adsrvr.org/up_loader.1.1.0.js -> expiration not set
https://s.yimg.com/wi/ytc.js -> expiration not set
https://vt.myvisualiq.net/2/fCHI62undn4iESjl0SHs0A%3D%3D/vt-171.js -> expiration not set
/api/shop/all -> expiration not set
https://cdn.astronomer.io/analytics.js/v1/sbnLQ3apkovdTyeoox6XB/sbnLQ3apkovdTyeoox6XB.js -> 2 minutes
https://c.go-mpulse.net/api/config.json?key=FS9BD-W3YYU-T5EYF-DZEKW-5ERXU&d=www.sephora.com&t=5163606&v=1.486.0&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=MyCustomPlugin,ConfigOverride,PageParams,IFrameDelay,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,UserTiming,LOGN&acao= -> 5 minutes
https://e309da9b9aaf.cdn4.forter.com/sn/e309da9b9aaf/script.js -> 5 minutes
https://www.googletagmanager.com/gtag/js?id=DC-5878462 -> 15 minutes
https://connect.facebook.net/en_US/fbevents.js -> 20 minutes
https://connect.facebook.net/signals/config/354147298086799?v=2.8.39&r=stable -> 20 minutes
https://connect.facebook.net/signals/config/636588386679114?v=2.8.39&r=stable -> 20 minutes
https://api.bluecore.com/triggermail.js/sephora.js -> 60 minutes
https://rules.quantcount.com/rules-p-efJbv8XhssAmI.js -> 60 minutes
https://s.btstatic.com/forex.js -> 60 minutes
https://www.google-analytics.com/plugins/ua/linkid.js -> 60 minutes
https://www.googleadservices.com/pagead/conversion_async.js -> 60 minutes
/contentimages/brands/sephoracollection/brushfinder/2017-08-22-hp-meganav-med-certona-quiz-d-us-ca-slice.jpg -> 60 minutes
/contentimages/homepage/012919/Homepage/DesktopMweb/2019-01-29-hp-slide-value-sets-d-us-slice.jpg -> 60 minutes
/contentimages/homepage/012919/Homepage/DesktopMweb/2019-02-01-hp-peristent-banner-vday-fragrance-sample-bag-SOMUCHLOVE-us-d-slice.jpg -> 60 minutes
/contentimages/homepage/042418/Meganav/2018-04-19-meganav-lg-button-gift-finder-evergreen-slice.jpg -> 60 minutes
/contentimages/homepage/050118/meganav/2018-05-01-meganav-skincare-finder-md-us-ca-d-slice.jpg -> 60 minutes
/contentimages/logo/logo.svg -> 60 minutes
/contentimages/meganav/030117/2017-03-01-hp-meganav-d_0022_gifts-slice.gif -> 60 minutes
/contentimages/meganav/090117/2017-09-01-meganav-community-conversations-bottom-slice.jpg -> 60 minutes
/contentimages/meganav/090117/2017-09-01-meganav-community-gallery-lg-d-slice.jpg -> 60 minutes
/contentimages/meganav/090117/2017-09-01-meganav-community-groups-lg-d-slice.jpg -> 60 minutes
/contentimages/meganav/100117/2017-10-01-meganav-community-evergreen-01-talk-about-it-slice.jpg -> 60 minutes
/contentimages/meganav/100517/2017-10-05-hp-meganav-sm-minimadness-gifts-d-ca-slice.jpg -> 60 minutes
/contentimages/meganav/100917/sva_5.0_marketing_01_mega-nav_v0-2-0.jpg -> 60 minutes
/contentimages/meganav/110217/2017-11-02-meganav-community-conversations-top-image_13.jpg -> 60 minutes
/contentimages/meganav/large/2018-08-09-meganav-lrg-foundation-finder-us-ca-d-slice.jpg -> 60 minutes
/contentimages/meganav/large/2018-09-25-global-nav-lrg-classes-us-ca-d-slice.jpg -> 60 minutes
/contentimages/meganav/large/2018-09-25-global-nav-lrg-events-us-ca-d-slice.jpg -> 60 minutes
/contentimages/meganav/large/[email protected] -> 60 minutes
/contentimages/meganav/large/2018-09-25-global-nav-lrg-services-us-ca-d-slice.jpg -> 60 minutes
/contentimages/meganav/large/2019-01-11-global-hav-lg-more-shades-us-ca-d-slice.jpg -> 60 minutes
/contentimages/meganav/large/2019-01-19-global-nav-lg-jan-skincare-shop-us-d-slice.jpg -> 60 minutes
/contentimages/meganav/large/2019-02-01-global-nav-lg-fragrance-finder-cat-us-ca-d-slice.jpg -> 60 minutes
/contentimages/meganav/medium/2018-11-18-global-nav-md-holiday-fragrance-us-ca-d-slice.jpg -> 60 minutes
/contentimages/meganav/medium/2018-12-26-global-nav-gucci-md-us-d-slice.jpg -> 60 minutes
/contentimages/meganav/medium/2019-01-01-global-nav-bb-md-us-d-slice.jpg -> 60 minutes
/contentimages/meganav/medium/2019-01-01-global-nav-play-md-us-d-slice.jpg -> 60 minutes
/contentimages/meganav/medium/2019-02-01-global-nav-md-summer-fridays-rrmas-us-ca-slice.jpg -> 60 minutes
/contentimages/meganav/medium/SPR19-SC-Site-Homepage-NavMedButton-US-V2.jpg -> 60 minutes
/img/ufe/flags/ca.svg -> 60 minutes
/img/ufe/flags/us.svg -> 60 minutes
/img/ufe/loader.gif -> 60 minutes
/img/ufe/placeholder.png -> 60 minutes
/js/ufe/isomorphic/components.chunk.2a0f37dbb420b7ca6f21.js -> 60 minutes
/js/ufe/isomorphic/postload.chunk.773b9ed9d6f64c8d3cba.js -> 60 minutes
/js/ufe/isomorphic/priority.bundle.1e67019a86a251284608.js -> 60 minutes
/js/ufe/isomorphic/thirdparty/VisitorAPI.js -> 60 minutes
/js/ufe/isomorphic/thirdparty/at.js -> 60 minutes
/productimages/sku/s2122141-main-grid.jpg -> 60 minutes
/productimages/sku/s2137289-main-grid.jpg -> 60 minutes
/productimages/sku/s2166973-main-grid.jpg -> 60 minutes
/productimages/sku/s2169035-main-grid.jpg -> 60 minutes
/productimages/sku/s2171015-main-grid.jpg -> 60 minutes
/productimages/sku/s2173367-main-grid.jpg -> 60 minutes
/productimages/sku/s2173607-main-grid.jpg -> 60 minutes
/productimages/sku/s2174506-main-grid.jpg -> 60 minutes
/productimages/sku/s2175479-main-grid.jpg -> 60 minutes
/productimages/sku/s2175560-main-grid.jpg -> 60 minutes
/productimages/sku/s2180743-main-grid.jpg -> 60 minutes
/productimages/sku/s2181055-main-grid.jpg -> 60 minutes
/productimages/sku/s2181550-main-grid.jpg -> 60 minutes
/productimages/sku/s2184232-main-grid.jpg -> 60 minutes
/productimages/sku/s2185429-main-grid.jpg -> 60 minutes
/productimages/sku/s2186351-main-grid.jpg -> 60 minutes
/productimages/sku/s2189231-main-grid.jpg -> 60 minutes
/productimages/sku/s2193654-main-grid.jpg -> 60 minutes
/js/ufe/isomorphic/thirdparty/sephora_common.js?seed=AAD2XKxoAQAAeVpeSj77vdHjJgEJoRUt84PKL6j5blEQmktU2JK5-G2YDCU6 -> 61.1 minutes
https://s.pinimg.com/ct/core.js -> 2 hours
https://www.google-analytics.com/analytics.js -> 2 hours
https://cdn.ndg.io/ndg-9247028665.js -> 4 hours
https://cdn.ndg.io/shared/autotrack.min.js? -> 4 hours
https://gateway.foresee.com/sites/sephora/production/gateway.min.js -> 4 hours
https://s.btstatic.com/BrightTag.jquery-1.5.1.js -> 4 hours
https://s.btstatic.com/tag.js -> 4 hours

Speed and usability scores by Google PageSpeed Insights. Show More

• Speed Score
This is a resulting grade of the analized sephora.com web page structure. Analysis tries to identify slow elements on the page such as incompressed images and not minified JavaScript code.

• Usability Score
This number is generated on the basis of sephora.com content analysis. Do all UI elements fit the mobile viewport? Are all links and buttons located not too close to each other? The algorithm tries to answer these questions and give an estimated score.

• For more explanation and detailed report please visit https://developers.google.com/speed/pagespeed/insights/

Gzip is not enabled

CSS is minified

HTML could be minified

https://5878462.fls.doubleclick.net/activityi;dc_pre=CMfdxK-bnOACFQ8RhwodWQYMnQ;src=5878462;type=produ0;cat=deskt0;ord=1222116931039;gtm=2od1d1;auiddc=805095661.1549081783;u1=home%20page%3Ahome%20page%3An%2Fa%3A*;u2=https%3A%2F%2Fwww.sephora.com%2F;u7=;u8=0;u9=;u10=0;u18=P440661%7CP441884%7CP88779810%7CP441322%7CP440277;u19=;~oref=https%3A%2F%2Fwww.sephora.com%2F? -> 829B -> 29%
https://match.adsrvr.org/track/upb/?adv=aq5saj1&ref=https%3A%2F%2Fwww.sephora.com%2F&upid=mbygsla&osi=8273dfa8e2ace6a7b869c97de2d8cbfb&osv=1.1&upv=1.1.3 -> 113B -> 14%

Consider compressing these images

/contentimages/homepage/012919/Homepage/DesktopMweb/2019-01-29-hp-slide-value-sets-m-us-slice.jpg could be reduced in size by 16.6KiB (22%)
https://community.sephora.com/t5/image/serverpage/avatar-name/default-avatar/avatar-theme/sephora/avatar-collection/sephora/avatar-display-size/profile/version/4 could be reduced in size by 8.1KiB (92%)
/contentimages/homepage/012919/Homepage/DesktopMweb/2019-02-01-hp-peristent-banner-vday-fragrance-sample-bag-SOMUCHLOVE-us-m-slice.jpg could be reduced in size by 6.6KiB (18%)
/contentimages/homepage/011519/desktopmweb/beautyoffers/2019-01-19-hp-beauty-offer-skinglow-us-ca-d-slice.jpg could be reduced in size by 4.2KiB (16%)
/productimages/sku/[email protected] could be reduced in size by 2.4KiB (16%)
/productimages/sku/[email protected] could be reduced in size by 1.8KiB (13%)
/productimages/sku/[email protected] could be reduced in size by 1.6KiB (18%)
/productimages/sku/[email protected] could be reduced in size by 1.6KiB (13%)
/productimages/sku/[email protected] could be reduced in size by 1.3KiB (14%)
/productimages/sku/[email protected] could be reduced in size by 1.2KiB (15%)
/productimages/sku/[email protected] could be reduced in size by 1.1KiB (11%)
/productimages/sku/[email protected] could be reduced in size by 703B (13%)
/productimages/sku/[email protected] could be reduced in size by 696B (17%)
/productimages/sku/[email protected] could be reduced in size by 533B (17%)

There are files that block page rendering

/js/ufe/isomorphic/thirdparty/sephora_common.js

Some elements on the page are too close to each other. This may cause confusion while browsing.

The size of all elements on the page fits the mobile viewport.

Sephora.com Whois

Sephora.com Server Location

Country: United States
Metropolitan Area: Not defined
Postal Reference Code: Not defined
Latitude: 37.751
Longitude: -97.822

Sephora.com Main Page Content

HTML Tag	Content	Informative?
Title:	Cosmetics, Beauty Products, Fragrances & Tools \| Sephora	Could be improved
Description:	Discover the latest in beauty at Sephora. Explore our unrivaled selection of makeup, skin care, fragrance and more from classic and emerging brands
H2:	Editorsâ€™ Picks	Is it informative enough?

Do you own sephora.com?

We've noticed that you have issues with some content elements on the main page:
• Title contains 56 characters. We think that you could improve this tag by adding more relevant information or keywords.
• Take a look at the headings; there might be too little information. Headings are important for usability and search engine optimization.

All the information about sephora.com was collected from publicly available sources

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