ulta.com: Web Analysis and traffic history for 10 years

ulta.com website
Latest statistics for ulta.com website: estimated summary traffic is 20.6 Million sessions per month (687 Thousand sessions per day, or 7.52 Billion sessions per year). The site links to network IP address 72.32.99.232. As of January 01, 2019, Alexa rank is 2407.


We estimate the users' engagement to ulta.com as follows: Session Duration - 03:28 minutes; 5.22 pageviews per Session, and Bounce Rate - 52.96%

41.2 percent of visits to this site come from a search engine, while 53.9% come directly and 4.9% via a hyperlink somewhere on the internet.

Most sessions are initiated from United States of America - 89.2%, Canada - 2.1%, United Kingdom (UK) - 1.0%, Australia - 0.6%, Mexico - 0.6%

Worth of ulta.com (based on advertising revenue only): $4.52 Million
Traffic history for ulta.com, last 10 years
Date   Online (desktop+mobile) sessions per month    
2009-03-01 952000
2009-07-01 1100000
2010-04-01 1270000
2010-07-01 1260000
2010-08-01 1320000
2010-10-01 1460000
2011-02-01 1590000
2011-06-01 1880000
2011-07-01 2050000
2011-08-01 2270000
2011-09-01 2450000
2011-10-01 2450000
2012-01-01 3350000
2012-04-01 3410000
2012-05-01 3490000
2012-06-01 3490000
2012-07-01 3390000
2012-08-01 3380000
2012-09-01 3490000
2012-09-16 3640000
2012-10-01 4050000
2012-11-01 4190000
2012-11-16 4300000
2012-12-01 5660000
2013-02-01 5350000
2013-03-01 4980000
2013-04-01 4870000
2013-05-01 4910000
2013-08-01 4800000
2013-10-01 4930000
2013-11-01 5110000
2013-12-01 6680000
2014-01-01 7070000
2014-02-01 6420000
2014-04-01 5970000
2014-05-01 5480000
2014-07-01 5400000
2014-08-01 5600000
2014-10-01 6350000
2014-11-01 7610000
2015-01-01 9930000
2015-02-01 10600000
2015-03-01 11100000
2015-04-01 10900000
2015-05-01 11600000
2015-05-16 11900000
2015-06-01 13200000
2015-06-16 14100000
2015-07-01 15000000
2015-07-16 16200000
2015-08-01 17000000
2015-08-16 17600000
2015-09-01 17900000
2015-09-16 18200000
2015-10-01 18400000
2015-10-16 18200000
2015-11-01 18600000
2015-11-16 19600000
2015-12-01 24600000
2015-12-16 29400000
2016-01-01 29600000
2016-01-16 27700000
2016-02-01 24700000
2016-02-16 22200000
2016-03-01 20900000
2016-03-16 21300000
2016-04-01 22600000
2016-04-16 22700000
2016-05-01 21200000
2016-05-16 20300000
2016-06-01 19400000
2016-06-16 18900000
2016-07-01 18600000
2016-07-16 18500000
2016-08-01 19400000
2016-08-16 19900000
2016-09-01 20800000
2016-09-16 21200000
2016-10-01 21600000
2016-10-16 21700000
2016-11-01 21800000
2016-11-16 21800000
2016-12-01 26400000
2016-12-16 28900000
2017-01-01 31100000
2017-01-16 32100000
2017-02-01 28000000
2017-02-16 25900000
2017-03-01 22600000
2017-03-16 21100000
2017-04-01 21600000
2017-04-16 21900000
2017-05-01 21300000
2017-05-16 20900000
2017-06-01 19400000
2017-06-16 18600000
2017-07-01 17800000
2017-07-16 17400000
2017-08-01 17500000
2017-08-16 17500000
2017-09-01 18000000
2017-09-16 18300000
2017-10-01 18500000
2017-10-16 18500000
2017-11-01 17300000
2017-11-16 16600000
2017-12-01 18600000
2017-12-16 19800000
2018-01-01 22000000
2018-01-16 23000000
2018-02-01 19100000
2018-02-16 17100000
2018-03-01 14400000
2018-03-16 13200000
2018-04-01 14200000
2018-04-16 14300000
2018-05-01 14000000
2018-05-16 13800000
2018-06-01 13200000
2018-06-16 13000000
2018-07-01 12400000
2018-07-16 12300000
2018-08-01 12400000
2018-08-16 12500000
2018-09-01 12800000
2018-09-16 13100000
2018-10-01 14100000
2018-10-16 14500000
2018-11-01 14400000
2018-11-16 14400000
2018-12-01 17500000
2018-12-16 19500000
2019-01-01 20600000




ulta.com ulta.com

January 01, 2019
20.6 Million
Sessions per Month
2407
Alexa Rank

Users' engagement:

5.22
Pageviews per Session
03:28
Session Duration
52.96%
Bounce Rate


Country Percentage of visits to this site
United States of America 89.2%
Canada 2.1%
United Kingdom (UK) 1.0%
Australia 0.6%
Mexico 0.6%
Traffic sources Percentage of visits to this site
Search 41.2%
Direct 53.9%
Referrals 4.9%

Alexa Rank history for ulta.com, last 10 years
Date   Alexa Rank    
2009-03-01 19707
2009-07-01 18000
2010-04-01 15630
2010-07-01 16867
2010-08-01 16310
2010-10-01 14058
2011-02-01 13039
2011-06-01 10405
2011-07-01 10133
2011-08-01 9090
2011-09-01 8868
2011-10-01 9658
2012-01-01 5807
2012-04-01 7884
2012-05-01 7726
2012-06-01 7783
2012-07-01 7871
2012-08-01 7865
2012-09-01 7763
2012-09-16 7463
2012-10-01 6284
2012-11-01 6544
2012-11-16 6598
2012-12-01 4112
2013-02-01 6245
2013-03-01 6627
2013-04-01 6466
2013-05-01 6823
2013-08-01 7377
2013-10-01 6851
2013-11-01 6414
2013-12-01 4306
2014-01-01 4740
2014-02-01 6045
2014-04-01 6312
2014-05-01 6776
2014-07-01 6556
2014-08-01 6013
2014-10-01 4972
2014-11-01 4015
2015-01-01 2848
2015-02-01 3190
2015-03-01 3008
2015-04-01 2953
2015-05-01 2951
2015-05-16 2976
2015-06-01 2901
2015-06-16 2779
2015-07-01 2672
2015-07-16 2480
2015-08-01 2419
2015-08-16 2387
2015-09-01 2380
2015-09-16 2377
2015-10-01 2381
2015-10-16 2431
2015-11-01 2280
2015-11-16 2161
2015-12-01 1584
2015-12-16 1376
2016-01-01 1530
2016-01-16 1778
2016-02-01 2128
2016-02-16 2254
2016-03-01 2293
2016-03-16 2102
2016-04-01 1936
2016-04-16 1986
2016-05-01 2318
2016-05-16 2507
2016-06-01 2487
2016-06-16 2356
2016-07-01 2237
2016-07-16 2208
2016-08-01 2238
2016-08-16 2289
2016-09-01 2307
2016-09-16 2389
2016-10-01 2744
2016-10-16 3002
2016-11-01 3037
2016-11-16 3043
2016-12-01 2186
2016-12-16 1955
2017-01-01 2142
2017-01-16 2368
2017-02-01 3082
2017-02-16 3426
2017-03-01 3447
2017-03-16 3130
2017-04-01 2645
2017-04-16 2639
2017-05-01 2983
2017-05-16 3215
2017-06-01 3237
2017-06-16 3206
2017-07-01 3069
2017-07-16 2881
2017-08-01 2954
2017-08-16 2906
2017-09-01 2892
2017-09-16 2855
2017-10-01 2815
2017-10-16 2903
2017-11-01 2836
2017-11-16 2797
2017-12-01 1930
2017-12-16 1650
2018-01-01 1887
2018-01-16 2171
2018-02-01 3337
2018-02-16 3359
2018-03-01 4500
2018-03-16 3600
2018-04-01 2136
2018-04-16 3108
2018-05-01 3720
2018-05-16 3828
2018-06-01 4258
2018-06-16 3592
2018-07-01 4552
2018-07-16 3745
2018-08-01 3667
2018-08-16 3948
2018-09-01 3298
2018-09-16 2719
2018-10-01 3172
2018-10-16 3227
2018-11-01 3428
2018-11-16 3226
2018-12-01 2544
2018-12-16 1697
2019-01-01 2407



How is this site ranked relative to other sites? (3 months only)
Alexa Traffic Ranks for ulta.com

Percentage of visits to ulta.com from a search engine
Search Traffic for ulta.com
Website Information
ulta.com title ulta beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareminerals, smashbox, murad & more.
ulta.com description ulta.com
SEO Information Google Links Bing Links Yahoo Links  
Website History WayBackMachine
Server IP address: 72.32.99.232
Estimated Valuation
Advertising revenue per day: $ 2.51 Thousand per day
Advertising revenue per month: $ 75.3 Thousand per month
Advertising revenue per year: $ 903 Thousand per year
Estimated worth of this website: $ 4.52 Million
Traffic Report
Estimated visits per day: 687 Thousand visits / day
Estimated visits per month: 20.6 Million visits / month
Estimated visits per year: 247 Million visits / year
Estimated pageviews per day: 3.58 Million pageviews / day
Estimated pageviews per month: 108 Million pageviews / month
Estimated pageviews per year: 1.29 Billion pageviews / year
Traffic from Organic Search (desktop visits worldwide). This function is in beta.
Keyword   Position     Traffic to the site     Number of searches    
tony moly tightening cooling pack 1 28000 89000
using all shea moisture products to grow my hair 1 120000 390000
paul mitchell super skinny gift set 1 22000 70000
olay total effects with touch of foundation review 1 61000 200000
essence lip liner 1 26000 83000
lipgloss review 1 37000 120000
cocoshea biolipid complex review 1 29000 92000
bleach and facial 2 9900 71000
too faced boudoir eyes soft & sexy eye shadow collection 2 13000 89000
too faced chocolate bon bon 2 9300 66000
dermorganic 2 44000 310000
nyx lingerie lipstick 2 12000 83000
opi hello kitty collection 2 8100 58000
stila stay all day foundation 2 9600 68000
eucerin q10 anti wrinkle 3 33000 340000
nyx contour kit 3 29000 290000
dermalogica products reviews 3 14000 140000
how to apply cetaphil moisturizing lotion on face 4 11000 160000
dandelion benefits cosmetic 4 12000 180000
elixir 12 pret 5 9300 170000
where do i apply face illuminator 6 430 57000
hair color reviews 6 640 85000
yves saint laurent la nuit de l'homme review 6 580 78000
diamond cosmetics 6 5600 750000
body shop teatree oil price in bd 7 490 65000
elizabeth arden sunscreen 7 1600 210000
instawave vs curl secret 9 480 65000
austin house sleep mask 2 straps 9 480 64000
serovital reviews dr oz 10 470 63000
maybelline nude dream satin skin foundation review india 10 1000 140000

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